Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Marketing mix articles » Marketing Mix Of Range Rover – Range Rover Marketing Mix

Marketing Mix Of Range Rover – Range Rover Marketing Mix

February 1, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles

Range Rover is a sports utility vehicle or SUV and is associated with the automobile industry. It is a flagship model of its manufacturing company Land Rover, which in turn is owned by Tata Motors, a subsidiary of Tata Group.  Range Rover was launched in the consumer market in the year 1970 and is still one of the most popular vehicles. It is still very active in the market although it is now a fourth generation product. Range Rover faces competition from following companies

  • Porsche
  • Mercedes-Benz
  • Cherokee

Table of Contents

  • Product in the Marketing Mix Of Range Rover :
  • Place in the Marketing Mix Of Range Rover :
  • Price in the Marketing Mix Of Range Rover :
  • Promotions in the Marketing Mix Of Range Rover :
    • Related posts:

Product in the Marketing Mix Of Range Rover :

Range Rover is a full sized SUV with four-wheel drive and front engine. It is now in its fourth generation model.

Marketing Mix Of Range Rover

Land Rover has extended the model line of Range Rover to include Range Rover Sport and Range Rover Evoque. In the year 1967 first prototype of Range Rover was built and it was launched in the year 1970. First generation model was first accessible as two-door ad after 1981 four doors. In the year 1995 company launched Second Generation Range Rover with Rover V8 engine, Bosch injection pump and optional satellite navigation.

Third Generation Range Rover occupied markets from the year 2002-2012 with features like automatic transmission and BMW 5-Series electronic-system. Fourth Generation Range Rover was launched at Pars Motor Show in the year 2012 and was codenamed L405. Range Rover Hybrid was a hybrid-electric model with diesel power and was unveiled in the year 2013 at Frankfurt Motor Show.

Range Rover Sport was launched in the year 2004 at North American International Auto Show. It is a luxury and mid-size SUV with all-wheel drive and longitudinal front-engine. Range Rover Evoque is a luxury, compact and crossover SUV and has been manufactured with options of three and five-door and two-wheel and four-wheel drive.

Also Read  Marketing Mix Of SAP - SAP Marketing Mix

Place in the Marketing Mix Of Range Rover :

Range Rover is a British origin product that has found acceptance in several parts of the world. At first, it was sold in the United Kingdom and it entered United States market officially in the year 1987. In the year 1979, an assembly plant for Range Rover was established at Enfield in New South Wales where the work was undertaken by Jaguar-Rover-Australia.

Its other assembly facility is at Solihull in the United Kingdom. Range Rover has a strong distribution network as it takes help of its parent company Tata Group for marketing and distributing its products. Distribution channel includes services of dealers that help the products to reach consumers via showrooms both of Tata Group and other distributors.

Price in the Marketing Mix Of Range Rover :

Range Rover is one of the most successful and popular vehicles of its owner company Land Rover. Range Rover belongs to the premium market and is known for luxury and performance. Its target customers are rich and famous who are looking for a luxurious vehicle irrespective of high prices. It is associated categorically with heritage and prestige and is one of the most sought-after and respected brands in the automotive industry. The company has adopted a premium pricing policy as it caters to a niche market that can afford to spend a bit extra on a qualitative product.

Promotions in the Marketing Mix Of Range Rover :

Marketing Mix Of Range Rover 2

Range Rover has been projected as a classy vehicle and is well-known for its association with British Royals because it is one of the preferred automobiles of the queen. The company has adopted several promotional plans to market its products in the consumer market. All models have been launched at popular auto shows to generate maximum brand coverage. It has taken help of electronic and print media to launch ad campaigns in television, newspapers and sports magazines. The company takes part in trade fairs to showcase its vehicles and increase visibility.

Also Read  Marketing mix of Garnier - Garnier marketing mix

Range Rover has also used a social media platform to its advantage and its promotional videos can be viewed on YouTube. It also has created mass awareness via Twitter, Facebook and its own website. Range Rover has been associated with Motorsports and it was used to win 1981 Paris-Dakar Rally and 1979 inaugural. It has also been a part of East African Safari in the 1980s.

Related posts:

Marketing Mix Of Land RoverMarketing Mix Of Land Rover – Land Rover Marketing Mix Marketing Mix of FacebookMarketing Mix of Facebook – Facebook Marketing Mix Marketing Mix of BentleyMarketing Mix of Bentley – Bentley Marketing Mix Marketing Mix Of CheeriosMarketing Mix Of Cheerios – Cheerios Marketing Mix marketing mix of honda motorsMarketing Mix Honda Motors Marketing Mix of OracleMarketing Mix of Oracle – Oracle Marketing Mix Marketing Mix of SoftBankMarketing Mix of SoftBank – SoftBank Marketing Mix Marketing Mix of BPCLMarketing Mix of BPCL – BPCL Marketing Mix Marketing Mix of CostcoMarketing Mix Of Costco – Costco Marketing Mix Marketing Mix Of GuinnessMarketing Mix Of Guinness – Guinness Marketing Mix
Also Read  Marketing mix of Louis vuitton - Louis vuitton marketing mix
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Leader-Member Exchange Theory
  • What is Benefits Administration? Definition and Steps
  • What is coaching? Different coaching styles
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved