Facebook came up with this amazing feature of the custom audience where lookalike customers can be targeted in order to increase the conversion possibilities.
With the success of such custom audience feature, the social site did not just stop there and it came up with so many such features that can be actually used up for ensuring better targeting and engagement. One such feature that can offer an endless number of benefits is that of the Facebook Page Engagement Custom Audience.
Let us dive deep into this and understand how it is going to help you in your Facebook Marketing and Advertising Campaigns –
Before the introduction of custom audience feature of Facebook, there were only a few ways to target audience on Facebook. Earlier targeting audience on Facebook was limited to direct targeting and targeting according to their interests. There is no doubt that you would gain likes on your page by those methods but they don’t actually interact with your posts or ads.
If you are into digital marketing for a considerable amount of time you might be knowing that growth of your business through Facebook doesn’t depend upon a number of the audience, rather it is based upon how your audiences engage with your posts.
The more engaged audience means a definite business growth.
If you are unaware of Facebook’ custom audience feature and want to build Facebook page engagement custom audience then worry not, here in this we will guide you through that;
Through Facebook’s custom audience feature, you can actually target users based on their interaction with your Facebook page, so that becomes a lot easier in the conversion process.
Now, these users are the most engaged ones with your Facebook page and your posts so no doubt they can be converted into customer fastest. They will respond to your ad campaign in the most effective manner.
So, by using Page Engagement Custom Audience, you will be able to segment and build your potential customers as per their interactions with your content on Facebook Page and Ads.
Let us now go through the steps that will help you create Facebook Page Engagement Custom Audience-
How To Use The Feature of Facebook Page Engagement Custom Audience?
Before finding the possible ways of making use of the Facebook page engagement custom audience, it is important to understand about using the feature.
1 – Now in order to create Facebook page engagement custom audience you need to go to Ads manager and navigate to the menu in the top left corner and click on it. Below on this page, you will be able to see All tools option, click on it.
2 – In the next step click on Audiences from the Assets column.
3 – A new dashboard will appear where you have to click on the custom audience from the create audience drop-down list.
A new pop-up box will appear, click on Engagement on Facebook from that pop-up box.
5 – Now since you have to create a Facebook page engagement custom audience, choose Page option.
6 – A new page will appear where you are supposed to choose from different targeting options.
After this, you need to select the options of different Facebook page engagement custom audience. Some of the important options from which you can select are mentioned here.
Page Engagement Custom Audiences you can Create on Facebook Are
1) People Saving Your Page
How about the individuals who have found your page or blog so much important that they decided to save it for future references!
If they have found your page and blog interested or useful now, of course, they will find your website also interesting and useful. Hence, you should definitely think about such people.
Do not forget to create Facebook page engagement custom audience with this type and provide them the best of ads that can attract them to visit your page once again and even visit your website this time and involve in some great deals and transactions.
2) Audience Engaged With The Page
In this option, you may target everyone who engaged with your page. As the most primary option, this one lets you target people who are engaged with your post, page, messenger, and ads. In the next step select duration of engagement and give a name to the audience and you are done.
Actually, there are some of the people who get engaged with various events going on your Facebook page such as viewing the advertisements posted, blogs posted and even checking out the ads sent through Messenger.
Often such people who take an interest in engaging with the ads may also get interested in the products and services that you are offering. So, you can create a Facebook page engagement custom audience of this type and start targeting such audiences on Facebook with the right of advertisements.
3) Visitors Engaged With The Posts
With the help of this one, you can target people who engaged with your post or Ad. It will let you target those who have reacted/commented/shared your posts or clicked on your Ad. You can create this by selecting the duration of the engagement.
There are so many people who are not only interested in viewing the posts but also in showing engagement with it such as liking the posts, commenting on them and so on. If you have posted a quiz or a poll format of the ad, they take part in it for sure and hence they are highly engaging in nature.
Such audiences are perfect to get in touch with because when they are offered with the right product and the right offers, they surely make up to become a potential customer of your business. Hence, creating such Facebook page engagement custom audience and targeting with the right ads can actually help in a huge way.
4) Audience Visiting Your Page
In this option, you may target anyone who has visited your page. It will enable you to target users who had come to your page for many reasons. You need to select the duration and you are good to go.
Some of the visitors not only entertain the various activities that you are posting and sharing, but also they enter your page to check out the latest updates and the products in which you deal. Such audiences are also highly vulnerable to get converted and hence can be targeted to become a potential customer of your business.
Create Facebook page engagement custom audience of this type and show them the recent updates with the help of advertisements specially made for them. When you offer them the right kind of ads, they will come up on the website through the ads and also through the Facebook page and will surely get interested in some of the products that you are offering.
5) People Clicking The Call-To-Action
This custom audience option will enable you to target people who clicked on your call-to-action button. Users who have clicked on your call to action button (Shop or contact) can be targeted through this option.
While running Facebook Marketing and Advertising Campaigns, you will come across a number of people who will click on the call to action button such as learn more, shop now, contact us, and so on. It may happen that they do not proceed further for shopping but they had shown that interest and that is the reason initially they clicked on the shop now option.
It may happen that they wanted to shop but due to some reasons, they might have backed off from actually making a purchase. A perfect ad offering different incentives such as discount coupons or more products and so can motivate them to click on the call-to-action once again and this time finally completing the purchase.
When you are creating Facebook page engagement custom audience of such type, you should always make sure to provide a personalized and that can attract them to take further actions for sure.
6) People Messaging Your Page
This option will be quite handy to target people who messaged your page. If your ad campaigns are message based then you should select this option.
You can find out people who may have messaged your page for some kind of inquiry such as asking for a particular product or to know about the latest deals. You may have provided them with a reply instantly but you should not forget them later on.
These customers can be a potential one for you as because they might have not got what they wanted that time but they might get interested in some other things later on in your site. So make sure to create Facebook page engagement custom audience of such type who had once interaction with you through the messenger.
So you can choose from these options and create your Facebook page engagement custom audience and target audience in a better and effective way.
Social media platforms such as Facebook are known to be one of the best ways to advertise your website or business. It is the fastest mode to attract an audience and to convert them into potential customers. It is only that you need to make use of the right type of advertisements so that you can get through the right kind of audiences at the right time for the right deal.
Making use of options such as the creation of Facebook page engagement custom audience can help in a number of ways in getting across the right audience and attracting them through the right ad campaigns.