When you plan to run ads on Facebook, the first step that you need to do is being aware of the Facebook Ads Manager.
So, when you learn and master using it, your business will be empowered to target the widest and highly relevant audience base. There are almost 2+ billion users who are active on Facebook each day.
These users are from a different occupation, location, age group, and many other demographics. This has led you to a huge audience today that can benefit you in a huge way.
Taking advantage of such exposure, today almost 91% of the total users take help of social media marketing such as Facebook marketing.
But how are such ads created and managed on Facebook?
To get an answer to this question, you should know about Facebook Ads Manager.
Though for a number of people, the idea of Ads Manager can be a bit of confusing but with the help of a few guides, understanding its working can get highly simplified.
So, without any further delay, let us unravel the mystery of Facebook Ads Manager-
Getting Started With Facebook Ads Manager
Click on the upper right corner of Facebook and you will get a drop down menu from where you can select the option of ‘Manage Ads’.
You will land up to the Facebook Ads Manager page. If you are having more than one account, you can select from the many account options provided.
You can also make use of the URL https://www.facebook.com/ads/manager and can directly access to your account.
It may happen that you are the owner of a brand and have hired a team to handle your Facebook marketing page. In this case, you need to set up your teammates also on the Ads account. This can be done in just a few of the simple steps.
First, you need to visit ‘All Tools’ and need to click on the ‘Ad Account Setting’.
After this, you will get a page where you need to select ‘Account Roles’ from the left corner and then need to click on ‘Add a user’ option.
Finally, you will come up with a page where you need to select the right role for the teammate. You can come across a number of roles such as an analyst, advertiser, and admin from where you can select the right role.
After you have found the Ads Manager and have also set up the teammates, the next important task that you need to do is to find out various details about the Dashboard of the Facebook Ads Manager.
There are so many things that you can come across on your dashboard.
Some of the important elements that will be helpful for you are:
- The navigation bar at the top
- Create adoption
- Last 7 day’s spending
- The reporting table of the ads
- The ad filters
- Stats Filters
Among the options on the navigation bar, there are a few of the options that you need to understand at first.
- The menu option will provide you with a number of features such as power editor, ads manager, ad account settings, and so on.
- The search bar will help you in searching the ad campaigns.
- The business notification options provide you updates about the responses on the ads and also the Facebook pages.
- There is a flag icon clicking on which you can access different Facebook pages.
- The Help option is mainly a glossary from where you can get different tips and other details about Facebook ads.
Let us now understand creating Ads by using Facebook Ads Manager-
Creating your ads with the help of Facebook Ads Manager is a much easier option with the help of the green ‘Create Ad’ button provided on the Ads Manager page.
On clicking the green button, you will come up with 15 different objectives from which you need to choose one to get started with the ad.
It can be easy to create an ad and post it on the Facebook page. But it may happen that after some time, you get a feeling to edit the ad. To do this, you just need to move on the ad and you will get an edit option to click upon. You can not only edit the ads but also the ad sets as well as the ad campaigns.
There are a number of things that you can edit for your ad campaigns and these are the campaign name, the campaign spending limit, and the switching of the campaign.
Similarly, for the ad sets, you can edit the name, the placement, the schedule, budget, target audience, delivery, optimization, and also switching of the ad.
For the ads, you can edit the name, the destination, the creatives, and also the switching of the ads.
You put up ads on Facebook for some specific objectives such as driving in traffic, brand awareness, and so on. In order to understand whether the specific objective or goal has been achieved or not, you need to get a proper reporting of the ads. This can be done with the help of a number of filters.
There are four different ways to filter different ads and these can be-
- Date range
- Ad tier
The ads can be searched by the campaign name, the name of the ad set, the name of the ad, campaign ID, ad ID, or the ad set ID. Different filters can be used such as saved filters, objective, placement, date updated, delivery, buying type, and metrics. Upon this, you can add date range and also the tiers.
On searching the ads through different filters and ways, it is important to check out the status report of the ad so that you can analyze it well. There are a number of presets that you can make use of to get a report. Some of the presets are under the name of performance, engagement, app engagement, video engagement, carousel engagement, messenger engagement, delivery, clicks and performance, cross-device, and offline conversions.
If somehow the presets are not suiting you, you can even customize to get your own. In the list of the metrics, you will also get an option to customize, clicking on which you can create your own metrics.
The data can be broken down to furthermore to get even more detailed insights. Some other data that you can make use of are delivery, action, and time. After you have got the right data details, you can export them or can share them or can even save them for future references.
Understanding the Facebook Ads Performance
Just creating the ad and posting it is not enough. There are a number of times when you may need to edit the ads. In order to do so, you should analyze the ads before. One of the finest ways is to check the section of insights graph. In the insights section, there are three different tabs to go through and these are performance, placement, and demographics.
All the three tabs can offer you the information in details about the ad. Apart from this, you will also come across the summary section that shows you a number of other elements such as the amount spent, total schedule, objective, delivery, and many others.
There is also a reportable table that shows the details of the ads similar to what you have on the dashboard of the Ads Manager.
Other Useful Features of Facebook Ads Manager
There are some of the important useful features too that can be gone through apart from the Ads Manager features.
Audience Insights is a tool that can help you in knowing more about the targeted audiences for your ad. This can be done based on a number of factors such as the location, demographics, behavior and many other things about the audience.
Power editor again is an option that can help you in creating and controlling many ads together. This feature can be accessed through the menu of the Facebook Ads Manager.
Facebook Pixel is mainly a code that can let you know about the different actions that people are taking on the ads. This is the tool that can help you in tracking the performance of the ads based on the responses of the viewers on the ads.
Looking at such a long list of guidelines, the Facebook ad campaign may seem to be a little befuddling one but in reality, it is not. You just have to go through the guidelines properly and you will understand how easy it can be to create the right ads for your targeted audiences so that you can have a successful ad campaign run.
It all depends on a few numbers of factors and you are all perfect to shine up with your ad campaigns.
There are so many different tools that can be really helpful for you in a number of ways in your Facebook ads campaign. The mobile apps for Facebook Ads Manager are now available for the users. It is available on different platforms such as Android as well as IOS.
The next is the Facebook Creative’s Hub that allows the marketers and the advertisers to mock-up different ads, preview the ads on different platforms so that they can post a perfect ad.
Facebook has provided a page where users can go and find different resources about information and news on different ads management to master the working of Facebook Ads Manager like a pro.