How to do Facebook Ad Targeting? Guide on Facebook Ad Targeting

There is no doubt about the fact that the world would be a duller place if it weren’t for social media. With the help of the right social media hacks and tips, we are here to provide you with the much-needed education. For all the people out there, social media is a tool that helps them in communicating with different people all across the globe.

However, for the businesses that are online, the purpose is entirely different. They use social media in order to make sure that they are able to let people know about the different brands and services that they provide. Facebook is one of the most powerful Social Media Platforms to promote and advertise businesses on the web offers the most accurate and effective Facebook Ad Targeting, so you can meet more relevant people and boost your sales.

There were times when Facebook was all about social media but today businesses are also using it effectively to generate leads and ensure conversions. Targeting users on Facebook has become a lot easier these days. You can influence your potential customers easily if you are following the right strategy and doing everything as it is supposed to be done. Here in this article, we will guide you with the top-notch strategies for Facebook Ad targeting.

So, without any further ado, let us deep dive into the world of Facebook Ad and how they target relevant users-

Best Facebook Ad Targeting Techniques

#1 Go according to the User’s Behavior

If you really want to target users on Facebook then you will have to show them what they are interested in.

These days Facebook holds a lot of user’s data like what they often search? Are they interested in cricket or football? And so on.

You can use this to personalize your ads accordingly and target users.

#2 Target via life events

We people see different phases in our life with the passage of time and if you want to target your users then you can consider going creative with the life events.

Like if someone is getting married then if you are putting relevant ads they will be more impressed.

#3 Using Facebook custom audiences

This is one of the best features of Facebook where you can upload the contact list of your existing customers and from there you can enhance your credibility among your customers.

You can nurture the leads and make the bond even stronger.

#4 Go for Lookalike audience

If you are not having a large fan base and no contact list of your customers then you can use this feature of Facebook to target users.

Through this, you can target audiences that lookalike your own targets.

Suppose if you select a country then Facebook will choose the 10% of relevant users in that country to show your ads.

#5 Use layered targeting

This is one of the best features that you can use to target the right audience.

There is no need to target those who are not related to your ad. Suppose if you are putting an ad of high torque bike then targeting the users in the younger age group will fetch you better returns than those in the older age group.

You want to maximize your outcome from your campaign and to do that you will have to target the right audience.

You can go super granular and target users as per their demographics, behaviors, geo-location, etc.

If you want to get the best out of your Facebook advertising then you need to go for each strategy mentioned above one by one. The better is your targeting strategy, the better returns you will get out of your advertisement. You will have to connect with your audiences the best if you want to target them in the best possible manner.

Find out the data like who they are?

What are their interests? What do they do?

Where do they live? And so on.

When you know the answers to these questions targeting on Facebook will become a lot easier and you will see awesome results out of your campaign.

So, if you have a business on the internet, then having a proper hold on the social media audience is one of the most important things that you need to do. Most people tend to forget the fact that in order to use social media in the best way, they need to know about the basic concepts of it. Well, we are discussing one such concept in here.

Facebook Ad Targeting is one of the best ways to make sure that your brand message goes to the exact set of people that you want. There is no doubt about the fact that social media targeting is certainly a very important tool for business owners these days.

After all, they need to make sure that their services and products are going to the people who actually will be able to use it in the most effective way. So, if you want to know a little bit more Facebook Ad targeting, then you are definitely at the right place.

With the help of Facebook Ad targeting, the online business has the benefit of finding out the exact group of people who will actually be able to use the services that they provide. So, there is no doubt of the fact that it is very important for the new and upcoming business to know who their target audience is going to be.

The whole point is to find out what the audience might like so that you can create your posts according to their needs and requirements.

So, are you all set to know some of the best Facebook Ad targeting tips? Well, all you have to do is follow these tips and tricks that we have in here for you.

Facebook Ad Targeting Tips

#1 Get To Know What Is In Trend

When it comes to social media platforms, there are plenty of options to choose from. You have Facebook, Instagram, LinkedIn and so much more to choose from. So, it is important for you to know which one of these are going to be on the trending page in the future.

We all know that the video feature on Instagram is already a huge hit amongst the people. So, you can definitely count that in. Also, the other platforms such as Facebook and others are also going to rule the trending charts in a couple of years.

It is important for the businesses to know what is on trend so that they can make their posts on these platforms to find out the best results. So, if you want to have the success in social media targeting, this is something that you have to do for sure.

#2 Make Use Of Polls And Quizzes

All you have to do is ask some questions and the audience will be ready to reveal all the preferences that they have. This is one of the best ways to find out about the audience behavior which is certainly very important when it comes to social media targeting.

With the help of this, you will be able to create the perfect strategy for market research. So, we would recommend that you start the online polls and quizzes on the different platforms of social media in order to have the best results.

Platforms such as Facebook as well as Twitter are the best ones if you want to create some polls about your services and products. Also, Instagram is a huge hit so you can use that as well. Make sure that you follow this tip carefully people because it is going to be a great help for sure.

#3 Understand The Connection Between Products And Platforms

In order to have the best results for the social media targeting, you need to choose the proper platform which will offer you the head start that you need. Now choosing the platform isn’t entirely easy, to be honest. You need to choose a particular platform that is able to provide you with the benefits.

So, you need to choose an option that will go perfectly with the products that you are trying to sell. You can easily check out the demographics for each platform in order to decide that. It is one of the most important things that you need to do to make sure that you don’t forget about it.

#4 Use Analytical Tools

One of the most important things about social media that makes it so useful is that you are able to analyze the data in the best way possible. So, why not use it for social media targeting as well? We are pretty sure that you will have loads of benefits from it.

There are many different analytical tools such as Facebook Analytics, Google Analytics and so much more that can help you in the analysis of the data to find the right people for your campaigns. There is no doubt about the fact that if you are using these tools, then you will have many benefits for sure. Make sure to follow this particular tip that we have in here for you to get the results that you want.

In Conclusion…

So, that is all that we can provide you with today.

When it comes to social media targeting, you need to be pretty careful while doing it. Facebook Targeting is very important part of Facebook Marketing and Advertising and you need to make sure to utilize these tips in the best way possible.

So, how do you target your Facebook Audiences? Share your strategies with us in the comments below.