Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Email Marketing » Effective tips for successful email marketing in 2015

Effective tips for successful email marketing in 2015

April 20, 2020 By Hitesh Bhasin Tagged With: Email Marketing

Despite the surge in social media and social media marketing strategies, email marketing is still an indispensable digital marketing technique. When it comes to educating your customer base and nurturing leads, email marketing is still king. Email marketing is constantly evolving, and is now a far cry from the simple brochure-like campaigns of yesteryear.

Keeping in touch with the newest development in the field can put you ahead in the market, especially given the intense competition and rising importance of mobile technologies. If you wish to have a successful email marketing campaign in 2015, the following tips and pointers should help put you on the right track.

Email marketing 2015

Table of Contents

  • Keep the design simple and compatible across devices
  • Animation
  • Dynamic Customization and Predictive Intelligence
  • Avoid spam filters
  • Double Opt-in Subscription
  • Location specific email marketing

Keep the design simple and compatible across devices

The past few years have seen a definite trend in the simplification of email content and design, and for good reason. The average person is inundated with a lot of content online, as well as in emails, and simple means visible and outstanding. More and more people are switching from computers to smartphones and tablets for checking their emails, and this should not be overlooked. Making your email marketing campaign compatible for all devices is a prudent as well as shrewd money saving move.

Animation

A combination of overall increased internet speeds and average processing power means that animation is now a viable and effective tool in email marketing. Animated gifs (Graphics Interchange Format) jump out at the reader and are a surefire way of capturing their attention. Video embedding is another powerful email marketing tool, especially using HTML. This way you can just have bullet points as the text of your email, leaving the details in vibrant and engaging video material.

Dynamic Customization and Predictive Intelligence

While the content of email marketing campaigns is doubtless important, what is more crucial is that you connect with the right audience. The more sophisticated the targeting is, the bigger the response and effect will be. Predictive intelligence involves using propensity models for identifying the right combination of offers and content that is most likely to generate responses. Predictive intelligence is gaining on popularity and is becoming an integral feature of  most email and marketing automation tools.

Avoid spam filters

All of the hard work you put into your email marketing campaign will have been in vain if your email ends up in the spam folder. That is why it is important to put yourself in the position of a spam filter and avoid triggering it. There are comprehensive lists of spammy words available online such as “buy now”, “get now”, “special offer” and other similar combinations that you are best to avoid like the plague. This applies particularly to the subject line, as for the email itself, you might be forgiven for a minute bit of spammy content.

Double Opt-in Subscription

The ideal way of securing a mailing base is if clients opt to subscribe themselves. However, having to create profiles or log in can raise red flags and dissuade clients from signing up for the mailing list. This is where the double opt-in method really shines. All that is required of recipients is to send a blank email to a specific email address, and this is enough to sign them up. This simplifies the process and gives your clients a sense of security and peace of mind regarding malicious misuse of their personal data.

Location specific email marketing

Just as important as who you target is where you target them. Location demographics is a powerful tool that can help you refer to stores, landmarks and events that are most relevant to your target audience. It is also a powerful tool for increasing foot traffic in your store or business, as people are more likely to come in person rather than order online if they live in close proximity.

According to trends and predictions, email marketing is definitely not dead, and is sure to be on the rise in 2015. Taking time to perfect your email marketing strategy, while staying relevant and in step with technology will doubtless pay dividends and help to grow your business. Last but by no means least, remember to continuously evaluate and test your results in order to secure continued success.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. What is a Follow-up Email and How to write one?
  2. What is an Email Blast? How to use Email Blast to get customers?
  3. What is an Email List? Benefits of Building an Email List
  4. Top 10 Email Marketing Services for Your Business in 2020
  5. Best Strategies on How to Build an Email List to Grow Your Business
  6. Top 20 Types of Email Marketing most Commonly used By Marketers
  7. How to write a professional email?
  8. How to Setup a Business Email Address Within Few Minutes for Free
  9. Welcome Emails: What it is, How to Create one, Tips, and Examples
  10. 10 Tips On Email Management

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Rishabh Rastogi says

    Nicely written. Today only, I was going through a basic level digital marketing course via HubSpot Inc.and it didn’t mention couple of points which you have emphasized.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Collaboration – Definition, Importance, Types and skills
  • College vs University – Differences, Types, Pros and Cons
  • Common Stock – Definition, Classification and Examples
  • Common Market – Definition, History and Examples
  • Commodity Futures – Definition, Example and Risks
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved