Servicescape is defined as the physical environment where a service can take place. It helps to analyze and identify the impact of a good environment…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Difference Between Organized and Unorganized Retailing
The term retail stands for selling goods from a particular location. In the process of retailing, the job of a retailer is to play the…
Secondary Market – Examples, Types, Tools, and Players
What is the Secondary Market? The Secondary Market is where investors trade securities they already own. It is also called the aftermarket and is often…
What is a Design Brief and How to Write it in 9 Easy Steps?
A design brief is an essential part of the design process, as it provides you and your designer with a clear direction for the project….
What is Media Relations? Definition and Strategy
What are Media Relations? Media relations is the practice of managing the spread of information between an individual or an organization and the media. The…
What is Retailing? Unique Ideas of Retail Businesses
Retailing is a process of distributing goods where the seller buys products from the manufacturing firms or manufacture the goods themselves and sells goods to…
Reverse Auction: Meaning, Types, Steps, Benefits, and Disadvantages
A reverse auction is defined as an auction where the traditional roles of both the seller and buyer have reversed hence the name. In this…
Optional Product Pricing: Meaning, Advantages, and Disadvantages
Optional Product Pricing is a method to determine product costs where a business sets a low cost for its most basic product and then profits…
What is Time to Market? Definition, Importance, & Best Ways to Reduce TTM?
Definition: Time to Market (TTM) is the total length of time required to develop a product from its conception to its actual availability in the…
What is Viral Marketing? Examples & Techniques to Use in 2026
In 2023, viral marketing is more important than ever. Brands and marketers strive to create campaigns that resonate with audiences and have the potential to…
Predatory Pricing: Effects, Advantages, Disadvantages and Examples
Predatory pricing is defined as a strategy where a product or even a service is set at such a low price that it drives most…
Line Filling: Anatomy, Examples, Factors, Case Study
The concept of Line Filling can be defined as the business strategy where the firm plans to increase the number of products in the existing…
Inbound logistics: How to improve it & the Importance of Inbound logistics
Inbound logistics focuses on the processes in the supply chain that bring materials into a business or organization. This includes tasks such as managing suppliers,…
Multiple Unit Pricing: When you should use it, and the Pros and Cons
Selling a product at a price lower than that of other products of the same category is called Multiple Unit Pricing. This is true, especially…
What is Product Launch – Examples, Types, Advantages
A product launch is an event which is organized to launch a product in the market. The product can be completely new or can be…
Sales Canvassing: Meaning, Strategy, Tips, Advantages, & Disadvantages
. Sales canvassing can be defined as a sales activity where you make the first contact with the prospect without prior appointment. Sales canvassing can…
Marginal Product: Definition and Examples of Marginal Product Explained
The marginal product, according to economics, is defined as the change in the output, which is a result of increasing one more unit of relevant…
What is Trade Show Marketing? Best Practices, Steps, and Examples
Trade shows offer the opportunity to market products or services directly to potential customers, partners, and influencers. Trade show marketing is a specialized form of…
Qualitative Research: Meaning, and Features of Qualitative Research
Qualitative research is defined as a method in which scientific method is used to collect non-numerical data, to determine and understand attributes and behavior of…
Technical Specifications: Importance & How to write Technical Specification
A technical specification is an important document of every business project which contains detailed information for the technical requirements. A project manager needs to get…
What are Trade Shows? Best Trade Fairs, Exhibitions & Shows in 2026
Trade shows are events where businesses from different industries meet to showcase their products and services, network with potential customers and partners, collect customer feedback,…
Feasibility Study: Meaning, Understanding, Steps, Examples, and Types
Feasibility Study is defined as the assessment of a project that has been proposed by someone. It is analysis and evaluation of a system and…
The List of 13 Retail Promotions to Attract Customers
It is easy to conceive a dream to have your own business. You can’t sit and wait for customers to walk in your store after…
The 7 Important Steps Retail Planning Process you Should know
In this article, you will learn about the steps involves in the retail planning process. In the retail planning process, a retailer decides about the…
Sales Contest: How to create them, Advantages and Disadvantages
The sales department is the only department which helps in generating revenue, and it is important to keep the salespersons motivated and maintain a stimulating…
15 Simple Steps to Start your Own Retail Business
Having your own business is the dream of many who are stuck in a 9-5 job. People have many great ideas for retail business, but…
15 Features of Advertising
Advertising is a paid form of communication that is used for the non-personal presentation of information that helps the general public or target audience to…
Reverse Logistics: Meaning, and Examples of Reverse Logistics
Reverse logistics is an integral part of supply chain management. It deals with the processes involved in returning, exchanging, and disposing of goods that are…
Sales Collateral: What it is, Importance and the Types of Sales Collateral
Sales collateral can be defined as the material created by the business to persuade customers and boost the sales of a product. Sales collateral is…
Retail Assortment Planning: Factors Affecting and the Importance
The business of retail comes with a lot of things to manage. Right from being present at the right location and cater the right customers…
Contract of Sales: Examples and Components of a Contract of Sale
A contract of sales is a formal contract which contains all terms and conditions in the written form related to a sale. This contract states…
Data Mining In Retail: Applications and Six Phases in the Life Cycle
Retail trade is one of the most competitive markets in the whole world, and retailers use various tactics to survive in this cut-throat competitive market….
What is a Private Label? How Does Private Labeling Work?
Private labeling is an excellent opportunity for businesses to create their own unique brand of products without investing in production and manufacturing. It’s a great…
7 Differences between Business Development and Sales
It is not surprising that people get confused with the concepts of sales and business development because these two activities usually work nearby each other…
Seed Funding: Meaning, Process and 7 Steps
What is Seed Funding? Seed funding is the early stage financing of a startup. This type of funding is typically used to finance the initial…
Generational Marketing: How to Target Every Generation
Implementing generational marketing strategies is becoming increasingly crucial for organizations to target and understand the needs of various age groups accurately. There are many ways…
Markdown Pricing – Different Types of Markdown Pricing Explained
Making changes in your business strategies with the change of the market trend is important to stay relevant. Retailers must keep themselves up to date…
Coupon Pricing: Where to Distribute and How to Design your Coupons
Designing coupons is an effective way to display your creative side. But there is one thing certain that all coupons should contain some features on…
Sales Campaign: Basic Elements, Advantages, and Disadvantages
Companies use various tactics to promote their products and boost their sales. Advertising, marketing, free sample distribution, discounts are common tactics used by the companies….
Market Penetration: Techniques, Advantages and Disadvantages
What Is Market Penetration? Market penetration is a measure of how much of the market for a good or service has been captured by a…
