What is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
What is Upselling? Difference between Cross-Selling and Upselling
What is Upselling? Upselling is the practice of convincing a customer to purchase a more expensive version of a product than they originally intended. This…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Zero-sum Game – Definition Meaning and Types
A zero-sum game is defined as a mathematical demonstration where the loss of the other party balances the gain of one party. In the end,…
What is Mass Communication? Definition & Career Opportunities in 2026
Mass Communication is a vast field that involves disseminating information to a large audience through various media channels. This can include television, radio, newspapers, magazines,…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
11 Characteristics of Qualitative Research
Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods…
Importance of Customer Service
Providing quality customer service is a must for any business, as it leaves customers with a positive impression. Unfortunately, in the past, this important element…
Importance of Values in Different Facets of Life
Value encompasses our worldview and moral beliefs that affect how we treat others. It includes our moods, feelings, needs, wants, preferences, attitudes, and interests. Values…
11 Reasons Why Importance of Research Advice for Business
Research is the building block upon whose shoulders rests the advancement and growth of mankind. It opens the doors of the mind so that we…
Employer Branding: Meaning, Process and How to Improve Employer Branding?
What Is Employer Branding? Employer branding is the process of using marketing techniques to make a company’s name more attractive to potential employees. This can…
Ways To Sell A Product – Top 10 Ways To Sell A Product
Every company runs on the revenue and the sales department is the only department that generates revenue for the organization. It can be any kind…
Research Techniques – Top 10 Market Researches Methodologies
While conducting research, it should be ensured that the proper techniques and tools of research should be used. Only with the help of proper tools,…
Secondary Data – Characteristics, Advantages and Examples
When the data is collected by someone else and it is being used by someone other than the collector, then it is known as secondary…
What is the Importance of Writing?
Writing is considered a vital component of expression that can explain specific information or thoughts to others. It is an important job skill that provides…
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
Marketing Process: Meaning, Steps & Examples
The marketing process is used to analyze the various opportunities that are available in the marketplace to exploit profitable gaps. It aims to select the…
Sales Channel Strategies: Meaning, Strategy, Types, and Advantages
Sales channel strategies are plans to be able to move the products manufactured by the company to its end users with the help of chain…
What is Marketing ROI? Definition & Simple Formula To Calculate It
Marketing ROI is a metric that calculates the return on investment (ROI) received from implementing marketing strategies. Calculating ROI in marketing is important to gauge…
What is Product Information Management (PIM)?
Product information management is the process used to manage and enrich the product information across all the involved teams for offering an engaging product experience…
Sales Copy: What it is and How to Write Effective Sales Copy
Sales copy is very important for a business. It is very important to use the right texts, images, and words to create an impact on…
Customer Care: Concept, Examples, & How to have Good Customer Care
Customer should always be treated with exemplary behaviour and a proper attitude because it is they who help any organization to earn profits and survive…
What is Customer Experience? Importance, Examples & How to Measure It
Customer experience is the holistic impression or perception that a customer has of a brand due to the interactions and experiences he or she received…
What is Customer Relations -Ways to Build Better Customer Relations
Developing customer relation is the hardest challenge that an organization faces. Consumers have a direct industry influence as they are interested in various aspects like…
14 Benefits of Qualitative Research Explained | Marketing91
Qualitative research deals with non-numerical facts and data. There are many benefits of qualitative research as it relates to subjective human behaviour. It first collects…
Top 5 Characteristics of Big Data
In the past few years, big data has become an important term in the field of computer science. One gets the impression of a “huge…
Sales closing: Techniques, Importance, and Terms
Sales closing is a term which is used in the process of sales. It is often used when making a Sale when the deal is…
Fourier Analysis: Definition, Importance, Applications, and Key Properties
Are you familiar with the term Fourier Analysis and its applications? If not, then this is the perfect place, to begin with, it. Reputed mathematician…
Customer Persona – Meaning & Best Tips Develop a Customer Persona
Running a personalized campaign as per the inclinations of a specific audience group is the key to generating leads and boosting sales. But how can…
The Importance of Language Explained in Detail
A language matters a great deal as this is what helps to distinguish the sayings of one individual from the other. If used efficiently it…
Character Traits – List and Examples
Character traits are the qualities and characteristics of individuals which define them and make up their behavior. Character traits are important and there can be…
What is a Marketing Manager? A Complete Guide with Roles, Responsibilities & Job Description
A Marketing Manager is a key player in a company’s team responsible for managing, planning, and executing marketing strategies to boost the brand’s visibility, increase…
Brand Strategy – Steps, Components and Why it is Important for Business
What is Brand Strategy? Brand strategy is an extensive plan you create to manage and improve your brand, with the purpose of meeting certain brand…
Discriminant Analysis: Significance, Objectives, Examples, and Types
Discriminant Analysis can be understood as a statistical method that analyses if the classification of data is adequate with respect to the research data. It…
Features of Business Environment – Meaning and 10 Important Features
Meaning of Business Environment Business environment consists of all the factors such as consumers, investors, suppliers, employees, management, government, technology, market trends, social trends, expectations,…
12 Characteristics of Baby Boomers
Baby Boomers are also known as boomers and are a demographic group of people following the Silent Generation. The widely accepted definition of baby boomers…
Buffer Stock: Meaning, Methods and Examples
Buffering stock means the excess amount of goods that are used to manage the price fluctuation and unpredictable emergencies which occur in the market. What…
What is Field Testing and How to do It? Advantages & Disadvantages
Field testing is an experiment which is conducted on a small scale to evaluate its cost, duration and also monitor its adverse effects and improve…
Who is Media Buyer? Role of Media Buyer Explained
A media buyer is a person who places and negotiates the price of all the ads on different media. This media can be television, print,…
