Direct response marketing is a type of marketing strategy that instantly connects with high-quality prospects and compels them to an immediate and favorable response. Direct…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Market Power – Definition, Meaning, Factors And Types
What Is Market Power? Market power is a company’s ability to set industry prices, regulate profit margins, and market entry hurdles for new competitors. Monopolies…
Causal Research – Meaning, Explanation, Examples, Components
Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Heisenberg Uncertainty Principle – Meaning, Origin, Formula
Heisenberg Uncertainty Principle that technically suggested uncertainty in the behaviour of microscopic particles has its vast philosophical implications in understanding our relationships with this universe….
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that…
What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can…
Rate Card: Meaning, Definition, Terms and Advantages
Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….
What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
Shelf Talkers – Definition, Objectives, Tips, Advantages
Retail stores have changed dramatically in the past few decades. Earlier, one retail store was dedicated to the sale of one type of product. But…
Loyalty Program – Definition, Importance and Types of Loyalty Programs
Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
Customer Centric – Definition, Meaning, Characteristics, Advantages
Definition Customer Centric is defined as a process which starts and ends with only one thought, and that is customer satisfaction. It is neither a…
Material Handling: Definition, Objectives, Importance, Types
People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material…
Quota Sampling – Definition, Meaning, Advantages, Disadvantages
Definition Quota sampling can be defined as a sampling method where a sample of respondents, with specific characteristics and traits, for research is selected from…
What is Lead Management? Definition & Best Software & Tools in 2026
Lead Management is best described as a customer acquisition funnel that starts with finding new customers and finishes with closing transactions. Every organization requires an…
Operations Research – Types, Advantages, Disadvantages
Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research…
What is Interactive Marketing with Definition & 5 Best Examples?
Interactive marketing is a two-way approach to marketing focused on interaction and collaboration as per the reaction and inclination of the customers. It is also…
What is Quality Assurance (QA)?
Quality Assurance (QA) is the practice of assuring that the quality of a product or service throughout its life cycle, from design to delivery meets…
Recency Effect – Meaning, Examples and Role
As per many psychological theories, when you will be asked to recall the items in any order from a list, there are brighter chances that…
Value Based Pricing – Definition, Advantages, Disadvantages
Has this ever occurred to you how companies decide the price of their products? Do they pick a number randomly? Do they consider essential factors…
Market Space – Definition, Meaning, Characteristics, Components
The market space in marketing is defined as a virtual market place in the commercial world, where the limitations of physical boundaries are not applicable….
Premium Pricing – Definition, Strategy And Market Advantages
Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…
What is a Pyramid Scheme? Meaning and Examples
A business model that recruits members with the promise of payments for recruiting other members in the same scheme is called a pyramid scheme. As…
22 Types of Incentives – Financial And Non-Financial
In the competitive business era, companies do everything possible to stay ahead in business. Incentives are also an essential part of their efforts. The success…
Soft Launch Vs. Hard Launch – Goals and Intentions
A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start…
What is Rural Marketing? Features, Challenges, Potential and Examples
Rural marketing is the practice of applying the various principles and strategies of marketing to the rural markets. Rural marketing is pretty similar to conventional…
What is Direct-to-Consumer? DTC Marketing Model Explained
Direct-to-consumer or D2C business model is when you sell your products and services directly to your end consumers without selling them via a wholesaler, retailer,…
Gestalt Theory – Principles, History, Features and Applications
While thinking about any objects or analyzing any thought processes, human beings generally do not just focus on every single element, but they consider things…
Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling…
What is Sales Volume? Definition and Data Calculation
Sales volume is defined as the number of units sold during a specific accounting period. For example, if a company sold 100 strips of medicine…
What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
What is Sales Call? Definition, meaning, Types and Planning
Definition: Sales Call is the face-to-face meeting between the Salesperson or seller and the prospect or the customer to generate business by the mode of discussion….
What is Concept Testing for Products? Definition and Objectives
Concept testing is an excellent mechanism through which any company can identify the feasibility of its product, service, design, or marketing in the target market…
What is Internal Environment? Definition and Key Factors
Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability…
Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is…
Primacy Effect in Psychology Definition And Overview, Define Primacy Word
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that…
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
Freight Forwarding: Definition, Responsibilities and Functions
Freight forwarding is the transportation of commodities from one location to another via train, ship, air, or roadway. It serves as an intermediate, providing logistical…
