The factors or features of services and products which are a cornerstone in establishing the differentiation for them is called a point of difference. Here…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Outside Sales vs Inside Sales – The Differences explained
Outside sales or inside sales? It is a huge question for a person in the business to choose one of the sales strategies to sell…
Pricing Discounts or Discount Pricing Strategy
The pricing discount is one of the pricing strategies in which the markdown pricing of your merchandise is lowered. The target of the discount pricing…
Crowdsourcing – Definition, Importance And Advantages
Definition The practice of using the wisdom of a group of people to attain a common goal is known as crowdsourcing. It is applied best…
Field Research – Reasons And Methods
Field research can be defined as a qualitative method of data collection that aims at observing, understanding, and interacting with people. This observation of people…
Sales Mix – Definition, Formula, Meaning and Examples
Definition: Sales mix is a metric which can be done by calculating the proportion of every product that a business sells in its product portfolio…
What is Enterprise Sales? Importance, Strategy and Stages
Enterprises sales involve a lot of communication between the sales representative and the prospect, which may result in a large-scale corporate solution. The typical sales…
Sales Comparison Approach
As the name suggests, the sales comparison approach is a method that helps the real estate professionals and customers to determine if the pricing of…
Difference Between Channel Sales And Direct Sales
As a manufacturer of the goods, a business person needs to decide the method of selling their products to final consumers. There are mainly two…
How to Make a Sales Deck with 10 Examples
Sales deck is also referred to as pitch deck, which is nothing but a sales presentation that allows the salesperson to share information related to…
What is Catalog Marketing? Advantages and Disadvantages
Catalog marketing is a direct marketing method in which businesses offer a variety of products in print or online catalogs to the target client. The…
Door To Door Sales
Many people think of door to door sales as an ancient technique. The newer generations do not even know that it exists. But few people…
What is Basic Research?
Definition: Basic research is the research conducted to improve scientific research and scientific theories undertaken to improve understanding or for better prediction and is also…
What is Applied Research?
Applied research is the type of research that is used to answer questions that have direct implications and applications in the world. This type of…
73 Motivational Sales Quotes to empower your team
The sales job is considered one of the most lucrative jobs in the market, and at the same time, it is one of the toughest…
What is a Sales Chart? Types, Content And Tips
Every business expects to generate sufficient sales revenue so that it can cover all its expenses and get a net profit. Because of this, many…
17 Must Have Sales Associate Skills
Sales are considered one of the most popular career choices. There are various sales job roles that one can consider to start their career in…
Sales And Operations Planning (S&OP) – Meaning and Importance
Sales and operations planning is a process which helps in managing the demand and supply of manufacturer by collaborating the sales and operations department to…
What are Product Specifications and How to write it?
When a product is conceptualized, its requirements and specifications are documented so that the product teams can understand what the product will be, how it…
Pricing Methods – Cost Oriented and Market Oriented Pricing
The name of the title gives you an idea of what would be the topic of this article. The price of a product is one…
10 Causes of Urbanization – Positive And Negative Effects of Urbanization
When it comes to causes of urbanization, the two primary reasons that occur in mind are the natural population increase and rural to urban migration….
Customer Base – Definition, Types and How to Build one
Running a business and keeping it profitable is not an easy job. Especially, In the present times, when people are not required to build a…
Warehouse Management System (WMS) – Types, Features, Advantages
The warehouse management system is the software and process which allows companies to administer and control the operations of their warehouses from the time material…
Category Management – Definition, Benefits, Methodologies & Challenges
The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit…
Product Knowledge – Meaning, Importance and Types
With the help of Product Knowledge, a company communicates essential information about any product or service. Product knowledge is used to inform audiences, investors, media…
Brand Development – Meaning, Steps and Tips
What Is Brand Development? Brand development is the process of creating and maintaining a strong, recognizable brand with a unique identity. Brand development encompasses everything…
Brand Recognition – Definition, Importance and Strategies
What is Brand Recognition? Brand recognition is when consumers are familiar with a company based on its widely-recognized symbols, visual or auditory cues, or simply…
Personal Branding: Definition, Importance, and How to build one
What is Personal Branding? Personal branding is the process whereby individuals and entrepreneurs market themselves and their careers as a business brand with a notable…
Political Environment: Meaning, Examples & PEST (ELI) Analysis
What is the Political Environment? The political environment is the total of a nation’s laws, governmental policies, and institutions that affect the business landscape. Political…
Target Population – Definition and Examples
In this article, you will learn about what is target population, the definition of the target population, and a few examples of the target population…
What is Guerilla Marketing? Definition, Types, Ideas & 10 Examples to Inspire You
Guerrilla Marketing, named after the surprise tactics synonymous with guerrilla warfare, is an innovative advertising strategy designed to catch its target audience off guard. This…
How to Determine Selling Price? Calculation and Usage
Selling price is defined as the price at which a particular commodity, product, goods, or service is sold to the buyer by this weather. Generally…
Buyer’s Remorse: Definition, Meaning, Reasons and Prevention
What is Buyer’s Remorse? Buyer’s remorse is the feeling of unease or distress which follows a purchase. Buyer’s remorse is defined as the negative feeling,…
Leader Pricing Strategy – Meaning, Pros And Cons
An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
7 Steps To Conduct A Sample Survey
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
What is Steeple Analysis? Meaning and Factors
Steeple analysis is one of the many strategic planning tool used by organizations for their strategic planning and positioning in the market. Most companies use…
How to make a Sales Pitch?
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product…
Sales Agreement – Meaning, Components and Samples
Sales Agreement can be understood as a contract in which Seller and Buyer agree upon the terms and conditions of the purchase. You must have…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Niche Marketing – Definition, Meaning, Advantages, Ideas
Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
