Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
What is a Marketing Budget and How to Create one?
Any firm looking to increase brand awareness needs a precise marketing budget. Well-planned marketing budgets provide the advertising and promotional tools you need to boost…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is an organized set of data about individual customers or prospective customers. This data is captured and maintained to gain insights that…
What is the Purchasing Process? Definition, Steps & Modern Practices for 2025
The purchasing process is a crucial part of how modern business runs. A purchasing process begins with identifying what needs to be purchased and involves…
The Role of Marketing Department in Business and Attracting Customers
The role of marketing is associated with the responsibilities and functions that the marketing department is supposed to manage to optimize the presence, lead generation,…
Ethical Marketing: Definition, Principles, and Examples
Ethical and socially responsible marketing promotes a brand, product, or service. Ethical marketing requires companies to disclose their activities and products. They must not deceive…
An Ultimate Guide to Banner Advertising With Examples
What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…
What is Boundary Spanning? Definition, Examples & Uses to an Organization
Boundary spanning is a process of developing external relationships by spanning the boundaries for the accomplishment of business objectives. It refers to a situation where…
Negotiation – Definition, Outcomes, Steps and Skills
Does a dispute always end up bad? Is there any way it can be solved? What are the tools we can use to resolve a…
Reading Strategies – Meaning, Elements and Types
Reading is defined as a cognitive process that helps to derive the meaning of words in a specific language. The reader has to use numerous…
Report Writing – Elements, Template and Format Sample
Report writing is defined as a formal style of writing used to describe a topic elaborately. It is for a specific target audience and includes…
Survey Design – Meaning, Importance and Best Practices
Survey design refers to the steps that are taken at the time of conducting a survey. It is defined as the planning process of the…
Franchising – Definition, Advantages and Disadvantages
Franchising can be defined as a business relationship between two parties (franchisor and franchisee). Under the franchising business protocol, the franchisor provides the franchisee’s license…
Sampling and Sample Design – Types and Steps Involved
Sampling and sample design is an essential factor as it is based on the judgment of the researcher to provide the best information for the objectives…
Questionnaire Design – Overview, Features & Fundamentals
A questionnaire is a powerful research tool that involves a series of relevant questions. The question setter or researcher sets the questions to gather information…
Sources of Data – Types and Ways of Collecting Data
Data is the backbone of any data analysis work which is carried on in the research process. Data analysis and interpretation work purely on the…
What are the Types of Market Research?
Market Research is one of the business strategies used to help the company or the brand research their target audiences and market. It helps them…
7 Steps To Conduct Research Process
Without the research process, experiments are incomplete. Researchers implement the research process in their experiments to conclude. It includes identifying, assessing, and analyzing the information…
What is Customer Satisfaction?
Customer satisfaction is a behavioral response of a consumer when he or she does an after-purchase evaluation of a product, service, brand, or experience. It…
Research Methodology – Overview, Types and Methods
Research methodology revolves around a step-by-step method for garnering, analyzing, and processing the collected data. Everything here is according to the research design. It is…
What is Market Cannibalization? Definition, Types & Examples
Definition: Market cannibalization refers to the decrease in sales that happens when a company introduces a new product that replaces one of its own older…
5 C’s of Marketing – Definition, Analysis and Examples
5 C’s of Marketing (Company, Customers, Competitors, Collaborators, and Climate) are useful in analyzing five key areas of a successful and well-defined marketing plan. Each…
4 A’s of Marketing Explained With Their Types
4 A’s of Marketing is customer-centric marketing that pays heed to the 4 values that matter most to the customers- Acceptability, Affordability, Accessibility, and Awareness….
10 Essential Sales Skills For a Successful Career in Sales
What are Sales Skills? Sales skills are defined as the set of abilities required in sales jobs. Sales jobs are omniscient since they are present…
Bargaining – Definition, Impact and Collective Bargaining
Bargaining is a form of the distributive negotiation process that happens between buyer and seller to debate and agree upon the price and nature of…
What is Market Saturation? How to Stand Out in a Saturated Market
Market saturation occurs when a product or service has reached its maximum demand in a market, and market growth becomes stagnant. Market saturation is a…
Product Leadership – Definition, Strategy & Responsibilities
The modern-day market has become extremely competitive – to survive in this market; businesses need product leadership. The concept of product leadership is all about…
The Importance of Marketing for a Business: Top Marketing Trends for 2025
Marketing is an essential part of any business. It helps build a strong brand presence, increase sales, and reach new market customers. Companies can use…
Critical Reading – Overview, Objectives and Strategies
Critical reading is defined as reading in a scholarly context. The focus and attention of critical reading are to the words identifying the author’s viewpoints…
What is Foot-in-the-Door Technique? How to Use It Successfully for Persuasion
A respondent who complies with a small initial request is more likely to agree to a larger request! Foot-in-the-door (FITD) is a compliance strategy in…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
Service Marketing – Definition, Importance, Characteristics and Strategy For Marketing
Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
