The Procurement Cycle can be defined as the cyclical process of key steps when procuring goods or services for the organization. This interactive tool is strategically developed to guide and enlighten the members
A product demonstration or demo, in short, is a kind of promotion for the potential customers and prospects in order to achieve the sale. The primary goal of product demonstration is to get
A financial term Portfolio Analysis, is primarily the study of certain portfolio regarding its performance, ROI and associated risks. The study or analysis is conducted with two objectives viz minimizing the risks and
The concept of Customer Intimacy can be defined as the marketing strategy where the company or the supplier of a product or a service, wants to get closer to the customer to understand
Marketing of products is done regularly by companies locally. But since ages, foreign products have constantly been introduced in other markets and the sellers or modern-day term would be marketers have tweaked, changed
A focus group is a small collection of various people whose reaction are studied about a new product or something similar to determine reactions from a larger group of people. Let us break
Chanel is a popular fashion company that was founded during the year 1909 and is headquartered in Paris, France. It is a high fashion house that is specialized in women’s ready-to-wear clothes, fashion
Definition of Corporate Life Cycle Corporate Life Cycle can be defined as the movement of the organization as it evolves and develops through the typical stages of its existence in the corporate world.
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company can attain the pinnacle of success and growth
Scenario Analysis can be defined as the process of estimating the futuristic and expected value of the portfolio after the specific fulcrum of time frame. The entire process of the Scenario Analysis assumes
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball, American football, rugby and so on are followed
The concept of USP Analysis can be defined as the finding out the factors that distinguishes your products offered from the ones of the competitors and helps your brand tailor a unique personality
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service that are available in different markets. It is
The term market, in marketing, refers to the group of customers or organizations that have an interest in the product, have the ability to buy the product, and are allowed by law to acquire the product.
Different kinds of markets make the global economy. While some sectors like fruits, vegetables, retail, etc form a perfectly competitive market, some other industries like telecommunication form an oligopoly market. There is also
Geodemographic segmentation is supremely essential in marketing. It is, in fact, the very first stage in the ensuring that you are able to market your products well. In very simple terms, without any