Definition of Macromarketing The concept of Macromarketing can be defined as the marketing policies, strategies, and objectives that have an influence on the society and the economy of the nation as a whole.
Definition of Staple Goods The term staple goods refers to those specific consumer goods that are consumed by the people on a regular basis and thus are bought regularly. These goods that are
Definition Volume Discount can be defined as when the business or the brand gives the financial incentives or advantages in order to motivate the customers or the group of individuals to purchase in
Definition of Fashion Marketing Fashion marketing is that branch of marketing in which the industry deals with advertising campaigns and promotional events of the items of clothing and accessories to the targeted customers.
Definition of Market Access The term market access is used to refer to the fact that how the capability of any company or even a country in terms of how capable they when
Definition Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in the market. It gives the company an insight
The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set of audiences or consumers, having the similar kind
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which was an impulse buying or researched buying, but
Definition of Tourism Marketing Tourism marketing is a term which is used to refer to that business discipline by which the visitors are attracted to a particular location which can be a state,
Definition Of Outdoor Marketing The term outdoor marketing is used to refer to the marketing that takes place outdoors. This kind of marketing technique uses various kinds of approaches to reach out to
The Definition of a Marketing Agency The marketing agencies also referred to as marketing firms are those specialized agencies that help a particular business entity to build up brand value in the most
A creative process and a systematic work which is undertaken in order to increase the knowledge which can be but not limited to society culture human or any specific domain is called research.
Customer Servicing is the art of meeting customer expectations by delivering their requirements and if possible giving more than what is expected. As an integral part of brand building, customer service possesses the
Forecasting is basically done to project or predict a future event. The forecast is made on the basis of performances of past and present and trend going on at present. On the other
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right formula through which they can achieve 100% results.
The term threshold effect is used to indicate that particular effect in which advertising of particular goods or services creates an impact on the behavioral responses of the consumer by making them more