Advertising agencies are dedicated centres to create and promote advertisements. They are responsible for not only developing advertisements but also executing the entire advertising strategy and developing and executing integrated marketing communications. Advertising
When it comes to finances people think twice before taking a decision. Mostly, people don’t participate in financial decisions because of the lack of knowledge about the various investment systems available. There are
Structural unemployment is a type of unemployment which happens due to the difference in the skills of the workers available in the economy and the skills which are required by the employers. Structural
In the economy of a country, prices of basic goods and services keep fluctuating. The measure of these price changes in a given time is called the Consumer Price Index (CPI). In most
The 7s Framework by McKinsey is the strategic tool that carefully analyzes the company’s organizational design by looking and analyzing the 7 different internal elements that are strategy, structure, systems, shared values, style,
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year 1944 except for US and Canada where it
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least one company name as soon as the show
Any construction job is laced with myriad risks and possibilities of resultant losses. These losses may arise from delay in procuring materials, structural changes, faulty execution of ideas and rectifying the errors. All
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing.
Relationships among individuals and organizations are based on exchange. By exchanging products, either material or immaterial, in ways that are rewarding to all the parties that are involved. People decide whether forming a
Founded in 1979 by brothers Bill, Scott and Ed Egan, ESPN which initially was an acronym meaning Entertainment and Sports Programming Network, is an American based satellite sports channel under the ESPN Inc.
Cooling off period has two meanings. The first one happens in an agreement which allows the buyer to back out from the contract within a stipulated time, as mentioned in the agreement without
You may have often heard about “mystery shopping”. But, do you really know what mystery shopping is? Let’s find out. What is Mystery Shopping? Mystery shopping is a procedure wherein, an individual or
New Balance Athletics, Inc is commonly referred to as New Balance. It is a private company of American origins. The company was founded in year 1906 by its founder Mitchell. New Balance is
Brand Affinity is the most delightful and valuable level of relationship that a customer shares with the brand and it is based on the belief that the customer and the company share common
Tiffany & Company is a public limited company of American origins. The world-recognized company is associated with Lifestyle and retail sector as it deals in jewelry and diamonds. It was founded in the