When Facebook first came into existence, it was just a social networking site that connected people. However, now it has become one of the most…
What is Evergreen Content and Why is it Important for your Blog?
With the increasing influx of new data on the internet, the fight for traffic is getting intense every day. The ever-fast march of technological progress…
Why are Visits more Important than Page Views
When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal…
What is a Website Wireframe? Its Uses and Advantages
A website wireframe is a skeletal framework of the website that presents a visual guide to the users and is also referred to as the…
What is Digital Advertising? Types of Digital Advertising
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known…
How to Build Blogging Reputation
When we talk about reputation, we are talking about a combination of authenticity and authority – both of which are traits found in very successful…
What is Uptime monitoring? Uses, Advantages, SEO Implications.
Uptime is a measure of the time an electronic machine (a computer) has been up and working. Uptime monitoring is very useful as it helps…
What are landing pages? Uses, Advantages, and Examples
In online marketing, a landing page is a web page to which visitors are directed from an advertisement or by clicking on search engine results….
What is Google AdSense? Why do bloggers use Google AdSense?
There are a lot of ways to monetize the traffic of any website and the most popular method used by most of the website owners…
What is Shared Hosting?
Shared web hosting is a type of web hosting service in which multiple websites are hosted on a single physical server connected to the Internet….
What are the Components of a website?
Nowadays websites are not very difficult to build. With the availability of various CMSs (Content Management Systems) such as WordPress, anyone can set up their…
What is the purpose of a website?
Before you start creating or even start planning your website, you have to identify why you are making that website and what is the purpose…
The Benefits of Blogging to Individual bloggers and Businesses
Blogging is something which does not require a huge upfront investment of anything and anyone having writing skills, a computer, internet connection and knowledge or…
The Importance of domain name to all Business
Domain names are very important for businesses, blogs or for any website. It should align with the overall goal of your website or something you…
What is Website Conversion?
A website conversion occurs when a visitor to your website completes a desired action, such as signing up for newsletter, social media share, filling out…
What is Call to action?
A Call to action, in simple words, can be a line of text, image or a button which urge the user or viewer to take…
7 Negative Effects Of Social Media?
Social media is one of the elements that have revolutionized the way business operations are carried out in the present era. Several businesses have been…
Digital Marketing Trends which are dominating in 2017
Digital marketing excellence is a moving target. You may be at the top of your game right now but if you snooze, you will, more…
6 Amazing Ways To Measure Your Marketing Efforts
While it is quite easy to measure the traffic on your website, the number of views, likes and shares your content gets doesn’t do you…
Customer to Customer E-commerce and its examples in the real world
Customer to customer e-commerce is a simple concept to understand and a popular model of business for many companies. As the name suggests, customer to…
Advantage and Disadvantages of selling on E-commerce portals
One of the common questions that we get with regards to E-commerce is whether to start your own E-commerce portal or sell on other E-commerce…
E-commerce segmentation – How do E-commerce portals segment?
This is a user question asked recently and I thought I should write the answer to it online. His question was about E-commerce segmentation and…
Why having a good domain name is a must for your business?
One of the many things you get confused about when starting your online marketing, is whether you should have your own website and if yes,…
PURE CLICK COMPANIES
There are several kinds of pure click companies – Search engines, Internet Service Providers (ISPs), commerce sites, transaction sites, content sites, and enabler sites. Search…
BRICK AND CLICK COMPANIES
Many incumbent companies moved quickly to open web sites describing their business but resisted adding e -commerce to their sites. They felt that selling their…
E – Marketing
Have you observed the vegetable vendor doing brisk business in the evening? He continues to interact with the customers while he is taking orders from…
How digital marketing is increasing buying power of consumers?
Digital Marketing is often misunderstood as marketing done through any kind of electronic media. This is not completely true. Though digital marketing is done through…
11 Marketing lessons from Facebook
If I tell you that this article is about the number 1 social media network across the world, I wont even have to use the…
Website vs Blog for your business
Many a times, the business owner is confused when it comes to online marketing. He might have no knowledge of the field whatsoever and he…
Gathering Online Market intelligence
The internet is becoming one of the chosen medium to spread information and for people to interact. Thus it is no surprise that marketers are…
Case study shows how Indians do online research before purchasing
When you wish to buy something, be it a mobile, laptop, trendy apparel or even a book, what’s the first thing you do? Well, a…
8 reasons having a website is important for business
How would you like a low-cost showroom which is open 24/7 and generates good revenue for you? Websites are currently the “in” thing and anyone…
7 Mantras of content marketing
Do branded companies provide branded output in their websites, magazines, print-ads, ad campaigns and social media? Most often the reader is annoyed by reading lengthy…
The blogging cycle and the process of blogging
There are many actions which are involved in blogging and which bloggers have to do repeatedly to reach the top. However, if you look closely,…
