There are many advertisements on Facebook which we come across every day. One of the most common features that these advertise uses is the Facebook Boost Post Feature. Most of the advertisers are very happy and overwhelming with the Power Editor and the Ads Manager that is available on Facebook.
However, boosting a post simply doesn’t mean that it will have the right conversion or tracking targets. Maximum of the times the result doesn’t come out to be effective. But the marketers keep on doing it because it not so hard task to do so. In this article, we will tell you about all the step-by-step ways to boost the post and a very efficient way to use the Ads Manager and Boost Post.
Let us now unravel the steps that will help you boost a Facebook Post in the most conversion oriented manner possible
5 Steps to boost a Facebook Post
It turns out to be almost impossible to reach out to all your followers and the audience on Facebook. Such is the algorithm of the social media platform that you have to try and succeed in boosting your post. Keeping some budget with you is surely going to help you in generating leads and eventually expanding the clients and customers.
The task of boosting a Facebook post might come across as a complex thing to indulge in, but the below steps are surely going to give you a second thought. Boosting the post becomes important to increase engagement with the audience. You may even choose to customize the target audience and reach as per your requirements.
Read on to know the steps you need to follow to boost a Facebook post.
1) Boost a Post that is Doing well
The First Step is to make sure to boost a post that is already doing well. Every person would want to get the best value for the money they pit in boosting and to make sure this happens always boost the most relevant as on Facebook. Try to make it as engaging as it gets with no errors in the ad. Click on boost and you are surely good to go.
2) Edit your Audience
The second step starts after you have clicked on the boost button. You get to choose from a wide range of filters and options for your Boost. You even have the ability to choose filter as to whom the Boost should be boosted to. You can choose the edit audience option to customize the fields as per your convenience.
3) Choose a Budget
After choosing the filters and options get going with Choosing a budget. You have to take a call in selecting your desired button using the drop-down menu. Based on the estimated target audience you can easily modify the default $7 charge. After selecting a budget, make sure to select the duration for your boost. This basically implies if you want to boost it for a day or a week, or simply choose from the options. Take a call on how long the Boost should be active. After confirming the currency, simply click on Boost.
4) Make the Payment
The Fourth Step involves your stint with making the payment. After choosing the budget you get a pop-up screen that asks for the payment options which can be a card or PayPal. Click on continue after entering all the required details to proceed further. After the payment is made you are almost done with the simple task of finalizing your Facebook boost.
5) Review the Performance
Sit Back and see your post doing the work. After you are done boosting the post, make sure to check and review the performance for no one would fancy the idea is wasting time, efforts and obviously money. You can surely see the reach being increased after boosting the post.
These steps surely make life easier for a beginner to boost a Facebook post and even for the people having experience, it’s good to come back to the basics. Try and cater to what the audience wants from you and see yourself flourish. Good luck with using these steps to proficiency boost your Facebook post.
Along with these steps, if you follow some of the tips that pro advertisers suggest, you will be enjoying better outcomes in the most limited time possible. So, without any further ado, let us deep dive into those steps as well-
5 Tips on Boosting a Facebook Post
1. Make Strategies To Reach Your Goal
The first and foremost thing that you have to know is what the significance of the post is and what is going to be the outcome of the post. The reasons can be many and may vary from person to person like
- Increasing the awareness of the brand
- Increasing the engagement of the audience in your brand posts such as comments, likes, and shares
- Increasing the level of traffic on your website
- Sometimes it can also be for the promotion of the blog post or new content
When you are running a company then it is obvious that you have to spend money after its promotion. So, having a clear and specific goal regarding your post and boosting them fast with money will help you spend the money fast in an effective way. After this, the next tip will be to go into the possible specific ways of how an advertiser can reach those goals.
2. The Option For The Targets Should Be Maximised
As said earlier everyone likes to boost their post because it is very easy to do so. But to boost a post with an effective manner is something else. The opportunity for the marketer lies in what have you been targeting. Now the base of your goal will help you find any kind of target that you want in Facebook. Below here are some points that tell about what are the targets that Facebook offers
- Audiences: It can be your friends, family or your followers as well
- Age: If you want to target audiences of specific age group, Facebook will help you do so
- Gender: There are many brands that advertised for a particular gender, Facebook will help you find them
- Interest: Sometimes the interest of the audiences also puts them in a specific group. So, when you search the audience based on interest, you will get the common one
If you have focussed your point on information only which is relevant to your fans then you should look out for those people only. However, if you want to increase the audience and get some potential new customers then you have to reflect this on your targeting as well.
3. Finding The Right Time To Boost A Post
One more important factor that one should keep in mind while you boost your post is that when you are boosting it. It is especially important for those companies who have been using the Facebook account actively.
Such companies should know the days and time in which their audiences get online and when not. For those new companies who are not well aware of their customers, it will better if they post different content at different times of the week. In this way, they will come to know about when do their post gets the most engagement and when not.
After the companies have figured out about the time in which their audience is most active. They should know that is the best time to boost their post and should focus more on using this opportunity more effectively.
4. Choose Post Wisely
This is one more factor point that all the advertisers should pay attention to. Whenever you post any kind of video or images on your content, the quality of the content should be of high quality.
Whenever you are boosting your post to the audiences who are not familiar with your brand, the first and foremost thing for them to see will be your post or video. The video or image that you give should be engaging as well as eye-catching spontaneously.
If you want to check if the boost of the certain post is going well or not, it is important that you check the post result in the Insights tabs that are available of the Facebook business page. The data that you will find there will help you determine the type of posts that are getting the highest rate of engagement. The engagement rate tells about the percentage of users that react on a post.
5. Understand The Options That Are Available On Facebook
Before you think of hitting that “Boost Post” button, it is important that you go through all the points that are mentioned above and understand them properly. This will help you know about if boosting the post will be helpful for you.
There is a number of advertising options that are available on Facebook. They have given the option for boosting the post but it is important for the advertisers to know about what the options available are and how they can use them for their target audience in an effective way.
It might seem very easy for boosting a post as it is as simple as pressing a button. But there are many important things that should be taken into consideration for using it effectively. The advertisers should have a clear knowledge of which they are targeting and what their primary goals are.
In this way, they can avoid unnecessary clicks and unwanted visitors.
The idea should be very clear about why their content should be liked by the audience. So, it can be said that boosting a post is one of the best and effective ways to reach out to the audiences and improve the visibility of your brand as well.
Want to know how you can boost a Facebook post related to your brand? Share details of your business with us and our team will help you in the process.