As per an estimation made by Cisco, by the year 2020, as much as 80% of the total traffic will be drawn by video ads on Facebook. It can be said by now that video marketing has become one of the strongest weapons of social media marketing, especially Facebook marketing.
When you discuss the video strategies on Facebook marketing, one of the terms that you may come up is that of Facebook video views custom audience. Here are some of the important things that you need to know about the term.
The Importance Of Facebook Video Views Custom Audience
First of all, it is important to know what Facebook video views custom audience is.
Today, the maximum of the times audiences get attracted to videos and this is the reason one of the best ways is to post video related ads. Now, there are a number of audiences who will watch the video but still, they will not come up to your site. It is all about creating a custom audience of this type and then retargeting them with another ad that is much stronger so that they can visit your website this time.
Why is it actually important?
There are a number of reasons for it. Such type of a custom audience is useful especially in case of ad campaigns. This can be explained well with the help of an example. Suppose, you are running an ad campaign and there are three videos that you have posted over a week’s time. Now, there will be some of the viewers who must have seen one video, while there will be some who must have seen two videos. On the other hand, there will be also some viewers who must have seen all the three videos. You need to make a custom audience of such type of viewers so that you can retarget them.
One of the most important benefits of such Facebook video views custom audience is that your method of advertising becomes quite convenient. You can get the exact type of audience who can be a potential customer and hence targeting such an audience can actually offer you the right results.
Secondly, when you are making use of the Facebook video views custom audience method, the chances of getting increased conversion rate gets increased too.
The world is changing rapidly and so do the way in which we spend time on the internet. Frankly speaking, gone are those times when the internet was flooded with written contents only. Now people are getting more interested in video contents and even marketers are considering this as an opportunity to promote businesses through videos.
According to a number of reports it has been found that every week out of 5 people 4 watch videos online and more than half of internet users watch videos on a daily basis. This fact is kind of a weapon for those who are into Facebook marketing.
How To Use Facebook Video Views Custom Audience
Only understanding the concept and its importance is not enough.
You also need to understand how actually the Facebook video views custom audience can be used.
There can be a number of ways to use it and here are some of the ways. Let us have a look at some of the ways right away-
- The first way is to create a video ad campaign. If you are arranging for such a campaign, you must have been introducing many videos on your page. Now, whoever watches the videos, you can again target them with fresh offers and deals.
- The second way is to use the sales funnel method. Here, you need to go step by step. For example, you have posted three different videos and these are of awareness, consideration, and decision stage. Now, when the audience has seen the video of awareness, you can retarget this Facebook video view custom audience to see the video of consideration. Again the same happens to reach the third stage.
- There are also a number of people who may watch your video but may leave them in between. These are the 50% Facebook video views custom audience. Do not think them to be useless. You can also retarget them with an ad that shows them that they can contact you to get their doubts cleared or can attend seminars for the same or soon.
- Another great way is to add up an interesting video on your new Facebook page. Surely, you should get a good number of views on it, if the video is interesting and quite engaging. You can target these Facebook video views custom audience with much more interesting videos talking about different deals and so on so that they can soon become your followers on the page. This is an amazingly engaging way to increase your followers so that some of them can surely get converted into potential customers.
Actually, the custom audience gives marketers a better control over how they target their audience.
You can target audience on the basis of their engagement. Similar you can target users who watched your Facebook videos. Now there is no denying the fact that a video is an awesome tool for promotion and one can get immense success through it hence targeting video custom audience becomes more effective.
That is why; let us learn different steps that can help you create a Facebook video views custom audience for you-
Steps to create Facebook Videos Views Custom Audience
1 – In your Facebook Ad account click on the Ads manager on the top left corner of your homepage. Select audiences from the assets column in the next screen.
2 – A new pop-up box will appear. From the create audience drop-down list click on custom audience option and in the next step click on Engagement.
3 – Choose Video option from the next pop-up box that appears on your screen.
4 – Now in this step you have to decide the engagement type that you want to set for your custom audience. You will get a few options as follows to choose from;
a) People who viewed at least 3 seconds of your video – It is recommended to not choose this option as most of the people will end up watching 3 seconds of your video unknowingly.
b) People who viewed at least 10 seconds on your video – If your videos are directed towards awareness campaign then you can choose this option.
c) People who have watched at least 25% of your video – If your video duration is somewhere around 1-5 minutes or more then you can choose this option.
d) People who have watched at least 50% of your video
e) People who have watched at least 75% of your video
f) People who have watched at least 95% of your video
You can choose the above three option in case the duration of your video is less than 1 minute and depending upon your preference.
5 – Now in the next step you are supposed to choose between Facebook Page and Instagram business profile for videos. Since you are going for Facebook custom audience choose a Facebook page and then in the next step select that specific page which you want to choose a video.
6 – Now you are all set, select custom audience time duration and name and click on confirm.
So in this way you can create a Facebook video views custom audience to enhance your marketing. Target those who are engaged with your contents.
How to use Facebook Video Views Custom Audience For Facebook Ad Campaigns
Facebook ad campaigns are one of the best ways today to attract traffic on your site and also to get a higher conversion of customers. So, how is the Facebook video views custom audience helpful in this? One of the basic reasons is that the custom audience allows you to retarget the exact type of customers that can become your future potential customers.
Also, you can create different custom audiences such as for audiences who have just seen one two videos of your campaign or again those who have seen all the videos that you have posted on your page. Depending upon the Facebook video views custom audience that has been created, you can create an ad for the audiences. There are so many different advertisers who also create customized advertisements so that the customers can be attracted in a much better way and the conversion rate can increase to a much higher number.
Today, video marketing has become one of the best ways to attract good traffic of audience so that you can get a higher conversion on your site. The creation of the Facebook video views custom audience is quite convenient with the help of various tools and options available. You just need to make the correct selection of audiences and present the right kind of advertisements in front of them so that you can have good traffic on both your Facebook page as well as our website and this traffic can be converted soon into potential customers.
Having a good and innovative ad video created is very much important. But also important is to target the right kind of audience and present them the ad videos in the right way so that you can get the best results out of it.