Have you ever thought of how milk companies can sell small sachets of milk at so low prices across the world? Or how can Ikea sell flat-pack furniture at what seems impossibly low
The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market. As businesses are expanding, they are entering wider
Imagine if there was no coke or pepsi? There was just cola. How would 2 of the biggest brands on earth survive? Thus branding has gained importance in the past several years. Brands
Dabur is one of the leading companies in India and it deals with products that are Ayurvedic in nature. Dabur is known to be a natural product as all of Dabur products are
Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two steps such as 1) Deciding your market segment
Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the product manager. As improving the quality of the
If modern times are to be taken into consideration, Computers have been such a particular invention, which has not just affected millions of individuals, but has gone far and became an inseparable part of
There are several ways strategy formulation can be done for a company. However some methods are better than the others. Here are 10 steps which guide you in deciding the strategy of your company.
In one of the editions of “Time” magazine from July 2014, Charlotte Alter has presented a list of new smart gadgets which are supposed to facilitate day to day life and make our
Lenovo is one of the most popular computer and peripheral manufacturing units of the world, which has risen manifold in size in the recent years and has been growing ever since. Lenovo was
Segmentation is used mainly to target a certain group from within a population. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.
In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for planning and policy formulation while leaving actual operations,
When you price a product as per the competition, then it is known as competitive pricing. An important criteria in customer purchasing behavior is price. Companies generally set the prices by taking into
The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy business, leveraging technology should be done in terms
One of the topmost luxury automobile manufacturers in the world, Audi is as much known for its car as for its sophisticated luxury. Audi is a completely owned group of Volkswagen and has
AIO or Activities interests opinions is one of the methods to carry out psychographic segmentation. AIO is mainly used to define an individuals psychographic profile. It tells a marketer of what a consumer