Customer retention mainly means that the customer should be ready to repurchase the brand. In such scenarios, structural ties with the customer can ensure that repurchases happen frequently. For example, several pharmaceuticals as
This was a question asked by one of the readers at Marketing91. He is a headmaster at a play school and wanted to know how to market a play school? One of the
A reader might ask the question, that why do business owners adopt a Me too marketing strategy? Why don’t businesses always start with their own unique products? There are several reasons to adopt
Ford Motor Company is an American Public Ltd company working under the brand name of ‘Ford’. This multinational corporation is an automaker and deals in vehicles that are for commercial uses and used
If you have any small business or even a large corporation, your marketing will involve 2–3 main strategies which are used regularly and 4–5 smaller marketing strategies which are used time to time.
It is a known fact that one of the variables which hit’s the bottom line of all established companies hard is the customer defection rate. The customer defection rate is the rate at
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms, the more loyal a customer, the
Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological advancements, size or superiority of the organization. It
Differentiation strategy is one of the most important marketing strategy in today’s business environment. With so many brands and so many varieties of products and so much advertising noise, it becomes very difficult
One to one marketing is a customer relationship management concept. It is also known as personalized marketing. One to one marketing is on the rise since the last 15 years and is almost
In today’s competitive environment, the job of a retail sales person is difficult and he needs to have a lot of sales techniques up his sleeve. Selling in a retail environment is tougher
A customer database is generally used by companies which have repeat buyers, which go through regular updates, give repeated services or for cross selling different products to the same customer. Nowadays, customer databases are being
The characteristics of both – Target market and Strategic market are different. Hence, when our readers ask us the difference of Target market vs strategic market, than we answer with the point of
In every part of the world there are different systems of product classification. The concept of “product classification” consists of dividing products according to specific characteristics so that they form a structured portfolio.
I have recently written an article on Vision statement and why you need it. A second article has been written on Vision vs Mission. But in this article I would like to compare
There are several ways to measure customer satisfaction. However, some methods are elementary and can be applied to any business format, be it a large corporate or a small and medium enterprise. As