Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles and different costs of advertising present in the
Market research is a complicated process which involves 6 different steps to be conducted for each market research process that is carried out. There are many market research companies which conduct research for
With today’s high competition, all your start up brand or product needs is to get a foot in the door. Which basically means that you want your customer to notice you. Once the
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing channels, and there would seem to be few,
Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are already many variants of the same product present
Philips is an international brand established in the year 1891 by the father son duo Fredrick and Gerard Philips. It is a Dutch company, which deals in Consumer lifestyle and Health care products.
The reason most companies use international marketing can be explained by looking into the following figures: About 90% of Coca Cola’s operating income and 73% of total revenue is generated outside United States.
The secret to a successful video ad is utilizing as many senses as possible. Sound is one of the most crucial senses that advertisers target. Not just the sound of a guy in
Brand – The word, the phenomenon which has revolutionised the behaviour of shoppers when they are all out in pursuit of finding THE perfect stuff in stores. Little do they worry of what
Many sales executives get promoted into their positions because of their previous performances as salespersons. In some companies, outstanding sales persons have in inside track when sales executives jobs are being filled. The
More and more brands and products are being launched every day. In the traditional retail mix, moden retailers like Walmart have started launching their own unique products. On top of that, Walmart has
In recent times, the E commerce segment has not just grown, but has even given tough competition to organised retail. The last 2 decades has seen a phenomenal rise in E commerce sector. The
The selling tactics followed by salesperson affect the ease of closing a sale. Low pressure sales are closed more easily than are high pressure ones. On low pressure sales, prospects feel that they are
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told you is that you have to teach students!!
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing, Differentiated marketing and niche marketing. The approaches are shown