Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The sales executives in this case are the ones
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and requires a certain knack. Sales management is a
When planning to expand the production, the selling and the other business activities into some international markets there are many things that one should take into consideration. But not only too little information
BCG Matrix is mainly used by companies to analyse the performance of their multiple products and for decision making. Companies with very large product portfolios have one major issue – Which product to
1. Customer Desired Benefits : Pepsi has been successful in capturing the Youth Spirit.It has also ventured out to different customer segments with different offering for e.g. Diet Pepsi was introduced to cater
Sunsilk is an international brand aimed primarily at women for hair care. Launched in the year 1954 in UK this leading brand is under the parent company Unilever. This worldwide brand has been
In 1960’s, based on their research Wells and Gruber came up with a new concept of segmentation, called the family life cycle. Family life cycle can be a part of the segmentation targeting
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the product is bought first and than produced and
There will be very few people who are unaware of Superman, Batman, Spiderman or other such super heroes, especially after the massive and hit movies these heroes have delivered in the past decade.
Strategic business units are absolutely essential for multi product organizations. These business units are basically known as profit centres. They are focused towards a set of products and are responsible for each and
One of the crucial factors / problems faced by marketers is the perishability factor in services marketing. In other words services have Zero Inventory! Once sold, they stand sold and cannot be returned.
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and still beverages. It generates 60% of its revenue
The Vodafone Blackberry boys ad reviewed. Wow!!! Vodafone really knows how to break mindsets. The latest in the series of VAS (value added services) offers by Vodafone, the ad shows blackberry internet services
Quite simply, Cold calling means approaching an end customer without a prior contact or appointment so as to promote and sell your company’s product. Over the period of time, cold calling has taken
More and more products being driven in the market means more need of warehousing for companies. The demand of consumers is at a peak when compared to demand a few decades back. As
Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of rise in competition in each and every sector. Whether electronics, automobiles or FMCG, each sector