The 3 C concept of marketing strategy is a very interesting concept for marketers as it explains complete marketing strategy on the basis of 3 variables. These 3 variables are dynamic and inter
Over the years, the entity to slowly move on top of the business chains have been the customers. It is first the customer, the profits and then the individual functions and departments of
Levis is a privately owned American brand that deals in the manufacture and selling of Denim Jeans. Launched in the year 1873, the brand has been successful in capturing the imagination and attention
Dell is one of the worlds best and most known brands. So is it all a rosy picture for dell. This SWOT analysis of Dell points out chinks in Armour of dell’s fortress.
Marketing is mind-boggling and comprises of numerous aspects. Several people can be involved in marketing be it directly or indirectly and still play a significant role in ensuring that the overall objective becomes
For a company to be successful, there are numerous requirements. Other experts will say that the marketing mix needs to be spot on. Or that the marketing strategy needs to be worked on and
A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture the product, and if the distribution is strong,
Marketing has numerous roles in the organization. Creating awareness, maintaining brand equity, taking care of customers are some of the crucial roles when the organization is set and ready. But the most important
Mass marketing, differentiated marketing, concentrated marketing, niche marketing, what do all these terms have in common? All these concepts involve the segments that your company is going to target. The common phrase of
When you think of Burger king, there is no way that McDonalds does not crop in your mind. Known to have a similar marketing strategy, Burger king is slowly but surely increasing its market
“An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change and those attempting to maintain the status quo.” (Kurt Lewin).
MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs,
The first question to be asked in New product adoption is how does new product adoption differ from the process of buying a product, which the customer has already bought once before? What does
Gucci one of the leading brand names dealing in luxury items was established in the year 1921 by Guccio Gucci. Today it is one of the best established as well as high profile
Brands are a means of differentiating a company’s products and services from those of its competitors. Thus branding is absolutely essential for current and future stakeholders. Companies vary in their focus on stakeholders.
There are three main types of distribution in international market including intensive, selective and exclusive distribution. This article mainly deals with Intensive distribution. Intensive distribution mainly means distribution on a large-scale and displaying