Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because of the phenomenal rise of the services industry.
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate our products by analyzing the chain of events
Each and every marketer out there wants a product which the customer demands himself. The best product for a start up company can be one wherein there is automatic demand for the product.
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and other such basic elements which separate one geography
Definition of Product Portfolio Product Portfolio can be defined as the compilation of products and services offered by the company to the target market. It comprises of all the set of products offered
Samsung has a vast product portfolio and its presence is in several different product categories. The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the
Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the business as a whole and not as an
Definition of Mass Market As the name suggests, mass market is a general public market consisting of consumers belonging to various age groups, lifestyles and preferences. If a company manufactures a product which
One of the most magical companies in the world is Walt Disney. The word magic and Disney is almost synonymous. Disneyland, Walt Disney and their characters have given so much happiness in the
Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer, so on and so forth. So how do
Theodore Levitt, editor of the journal, ‘Harvard Business Review,’ was the first to coin the theory, ‘Marketing Myopia,’ a well known term in the marketing world. It was actually the title of his
Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them along with a huge differentiation factor. In fact,
India is a country located in the Asian continent and is renowned for being the world’s largest democracy, its diverse terrain and rich history. Besides being known for the aforementioned, India has an
Nowadays, each and every brand is involved in rapid new product development. R & D expenses have gone up because companies know that consumers get tired of the same product and consumers themselves
In some previous articles we were talking about competitive pricing as a well known pricing strategy. In this article, we are going to speak about another very popular pricing strategy, known as the cost
In the market research process, secondary market research is the first step which is then followed by Primary market research. What is Primary market research? Primary market research is a process where the