In one of the recent articles, we wrote about experimental research, which involves changing different variables to find out what changes can be made in…
SWOT analysis of Walmart | Walmart Swot Analysis
SWOT of leading retail store – Walmart which focuses mainly on its pricing. Always low prices being its motto. Read on to know more about…
5 Ways to Market Yourself at Your Workplace
Marketing yourself doesn’t have to be a daunting task – but it is something that needs your attention and care. Establishing yourself as an expert…
How to get prospects for sales?
One of the many challenges which a sales guy faces is getting the right prospects for his products or services. Thus, many sales guys are…
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards marketplace deals with the concepts which…
Marketing mix of Parle G
Parle G is one of the most trusted names amongst Indian brands. According to a recent poll, the company is one of the largest manufacturers…
The blogging cycle and the process of blogging
There are many actions which are involved in blogging and which bloggers have to do repeatedly to reach the top. However, if you look closely,…
How bad managers cause the right companies to fail?
Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company…
Shopping products
There are numerous ways to classify consumer products and one of them is to determine the consumer buying behavior for a particular product and subsequently…
12 hilarious jokes on customer service
1)
Internal Marketing
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members with an objective to help…
Seven characteristics of services
There are several characteristics of services which differentiate a service from a product. These are Perishability, Heterogeneity, Intangibility and ownership. However, besides these four typical…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
Leveraging the power of specialty products
Each and every marketer out there wants a product which the customer demands himself. The best product for a start up company can be one…
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Marketing mix of Samsung – 4P of Samsung
Samsung has a vast product portfolio and its presence is in several different product categories. The brand image driver for Samsung are the Samsung Smartphone’s…
Holistic marketing concept
Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the…
Mass Market – Definition of Mass market and explanation
The mass market is a term that is used to describe a large-scale market with plenty of end consumers. Mass markets can be found in…
SWOT of Walt Disney
One of the most magical companies in the world is Walt Disney. The word magic and Disney is almost synonymous. Disneyland, Walt Disney and their…
3 c’s of internal customer care
Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer,…
What is Marketing Myopia? Definition, Causes and How to Avoid it
Marketing Myopia was first coined by Theodore Levitt, editor of the journal Harvard Business Review, and it refers to the often myopic view that a…
What are Needs, wants and demands in Marketing?
Marketing serves customers and each customer has different needs, wants and demands for themselves. It is the task of the marketer to differentiate them. To…
Marketing Mix of Sula Wines
India is a country located in the Asian continent and is renowned for being the world’s largest democracy, its diverse terrain and rich history. Besides…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
Primary market research for your business or brand product
In the market research process, secondary market research is the first step which is then followed by Primary market research. What is Primary marketing research?…
Marketing Abilities
One of the most important aspects which a marketer needs to analyse about himself is his marketing abilities. What kind of abilities does he has…
Top 6 FMCG rivals of all time
FMCG is an industry where the competition goes on for years. There are so many tactics to fight competition in FMCG, that the companies do…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
Product Differentiation
As discussed in a previous article, a product is made up of three levels. The Core product, the actual product and the augmented product. Product…
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing strategy is one that focuses on meeting the needs of your customers, and doing so in a way that allows them to…
Marketing mix of Toyota Innova
The marketing mix of Toyota Innova discusses the product marketing mix of the curved designed car – Innova from the house of Toyota. The 4p’s…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
Communication Tools
As we all know, marketing communication is a complex process which makes use of numerous communication tools integrated together. Simply put, these tools are a…
Marketing mix of Walt Disney – Walt disney marketing
Walt Disney has touched the heart of many kids and adults. Its theme parks, movies as well as merchandise make us revisit our golden days…
