As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Marketing Mix of Parle G
Parle G is one of the most trusted names amongst Indian brands. According to a recent poll, the company is one of the largest manufacturers…
The blogging cycle and the process of blogging
There are many actions which are involved in blogging and which bloggers have to do repeatedly to reach the top. However, if you look closely,…
How bad managers cause the right companies to fail?
Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company…
Shopping Products – Characteristics and Types
Shopping products are products that fulfill the needs, wants, and desires of the end-users. You can find these products in stores or online through retailers…
12 hilarious jokes on customer service
1) Liked this post? Check out the complete series on Customer Management
What is Internal Marketing? Definition, Importance & Internal Communications Trends for 2023
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members with an objective to help…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix – 4P of Samsung
The Samsung marketing mix has been at the forefront in making the high-quality brand worthy of gaining the attention of global audiences, capturing a good…
Holistic Marketing Concept
The concept of holistic marketing involves bringing together all the marketing channels and departments within a company to create a seamless and cohesive customer experience…
Mass Market – Definition of Mass market and explanation
The mass market is a term that is used to describe a large-scale market with plenty of end consumers. Mass markets can be found in…
SWOT Analysis of Walt Disney 2023
The Walt Disney is a prominent entertainment and media conglomerate worldwide that boasts a diverse portfolio of franchises, brands, and other businesses spanning film, television,…
3 c’s of internal customer care
Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer,…
What is Marketing Myopia? Definition, Examples, and How to Avoid It
Marketing Myopia is a business approach that focuses on the product rather than the customer needs it satisfies. It’s a short-sighted and inward-looking approach to…
What are Needs, wants and demands in Marketing?
Marketing serves customers and each customer has different needs, wants and demands for themselves. It is the task of the marketer to differentiate them. To…
Marketing Mix of Sula Wines
India is a country located in the Asian continent and is renowned for being the world’s largest democracy, its diverse terrain and rich history. Besides…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
What is Primary Market Research? Types & Examples
When it comes to marketing a business, understanding your target audience is essential. However, the only way to truly understand who your audience is and…
Top 6 FMCG rivals of all time
FMCG is an industry where the competition goes on for years. There are so many tactics to fight competition in FMCG, that the companies do…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
Product Differentiation
As discussed in a previous article, a product is made up of three levels. The Core product, the actual product and the augmented product. Product…
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing strategy is one that focuses on meeting the needs of your customers and doing so in a way that allows them to…
Marketing Mix of Toyota Innova
The marketing mix of Toyota Innova discusses the product marketing mix of the curved designed car – Innova from the house of Toyota. The 4p’s…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
Marketing Communication Tools
As we all know, marketing communication is a complex process that makes use of numerous communication tools integrated. Simply put, these tools are a set…
Disney Marketing Mix
The Walt Disney marketing mix element describes the famous Disney marketing secrets, business operations, and marketing communications mix that has helped the American multinational mass…
