What Is PEST Analysis? PEST analysis (Political, Economic, Social, and Technological) is defined as a framework used to evaluate political, economic, social, and technological factors…
Walmart Marketing Mix (4Ps) in 2023
In this article, we analyze the Marketing mix of Walmart and understand the product, price, place, and promotions of the leading retail store. Walmart Inc….
Three factors to consider before formulating a marketing strategy
A marketing strategy generally gives a long term plan for the company to reach the number 1 or number 2 position in the market. On the other…
SWOT Analysis of Bollywood
Strengths in the SWOT analysis of Bollywood Bollywood is no more a ‘Made in India’ brand; Bollywood has become an international brand having its global presence…
Maggi Marketing Mix and 4Ps (Updated 2023)
Maggi is one of the most loved and eaten food products in India. Recently, with the introduction of Aata Maggi and Oats Maggi, it is…
21 Startup Marketing Strategies for 2023
The number of startups in the United States is the highest globally, reaching 75,056. However, it is worth noting that only 40% of these startups…
Marketing Mix of TVS Motors
TVS Motors is the third largest automobile manufacturer in India next to Hero Moto Corp and Bajaj auto. TVS motors is belongs to TVS group…
Marketing Mix of LIC – Life insurance corporation
Life Insurance Corporation of India or simply known as LIC is an Indian company that deals in insurance and investments. This largest company of insurance…
Marketing Management Process: A 5-Step Guide
The marketing management process goes through various stages to ensure the success of a product in an organization. A company is generally in the blind…
5 Evergreen sources of prospects
Any sales person will say that to make a strong sales pipeline, you need a strong list of prospects. It is easy to say that…
Marketing Mix of Maruti Suzuki
Maruti Suzuki is a subsidiary of a Japanese manufacturing company Suzuki. This Public Ltd Company, also known as Maruti, deals in the manufacturing of Automobiles….
Amul Marketing Mix
The Amul marketing mix has combined all the elements of marketing strategies to create a comprehensive framework that can easily influence consumers in purchasing Amul…
Pepsi Marketing Mix
Pepsi Marketing Mix has helped the Pepsi brand and its manufacturing company PepsiCo to boost its brand image, target customers, increase its market share and…
Marketing Mix of Subway
Subway is a franchise that has restaurants for fast food all over the world. This American company serves salads and submarine sandwiches. Doctor’s associates, Inc….
Swot Analysis of ICICI bank
Strengths in the SWOT analysis of ICICI Bank ICICI is the second largest bank in terms of total assets and market share Total assets of…
Positioning by Product Characteristics
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…
Coca Cola Marketing Mix (4Ps)
The Coca-Cola Marketing Mix has laid down the foundation for Coca-Cola’s success in the beverage market. The consumer brand marketing initiatives of the carbonated soft…
SWOT Analysis of IDBI bank
Strengths in the SWOT analysis of IDBI bank The banks major strength is it involves latest cutting edge technologies to support its core banking operations The bank…
5 reasons to form a marketing strategy
A marketing strategy is devised by the firm to know exactly where it stands in the competitive environment and what strategy it needs to implement…
Marketing Mix of Dettol
Dettol is a trusted brand and operates under the company Reckitt Benckiser. This company started its operations in India in 1933. At present, the headquarters…
Adidas Marketing Mix
The Adidas marketing mix 4Ps is the framework that has helped the company in creating a solid foundation for key strategies like product strategy, marketing…
What is Marketing Strategy? Complete Guide with Definition & How to Create One in 2023
In this day and age, it is crucial for businesses to have an effective marketing strategy. With so many brands competing in the same space,…
SWOT Analysis of Hyundai Motors
Strengths in the SWOT analysis of Hyundai Hyundai India has such a brand equity that it is almost assumed to be an Indian brand, with lot…
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
SWOT Analysis of Dabur
Dabur which was essentially an ayurvedic pharmaceutical company forayed into the fruit-based drinks segment with the introduction of the Dabir Real Juices. Indian brands were…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
SWOT Analysis of Oracle Sun
Oracle acquired sun for for $7.4 billion, the acquisition strategy is basically adapted by giants to increase their market share and technology presence to cater…
SWOT Analysis of Axis Bank
Here is a SWOT of Axis Bank – One of the fastest growing banks in India. About AXIS Bank Type: Private sector bank Industry: Banking…
SWOT of COCA-COLA
The Coca-Cola Company, founded in 1886 in Atlanta, Georgia, has become a global leader in the beverage industry. With products sold in more than 200…
SWOT Analysis of Maruti Suzuki
Maruti Suzuki is a name that has become synonymous with simple, reliable, and efficient automobiles in India. The company, which was established in 1981 as…
SWOT Analysis of Tata nano and why it failed to deliver
NANO which is a brain child of Ratan Tata raised hope for a lot of Middle class families by giving them the status of owning…
Dominos Marketing Mix
The Dominos marketing mix framework has laid the foundation for various marketing strategies that have helped the restaurant chain to attract customers, create a loyal…
What is Experimental Research? Definition, Design Types & Examples
Whether it’s running lab tests, conducting field studies, or creating simulations, experimental research is all about diving deep into unexplored territories. It’s about asking daring…
Marketing Mix of Flipkart
Flipkart is a private company founded by Binny Bansal and Sachin Bansal. Established in the year 2007, it deals with e-commerce. The company website is…
Marketing Mix of Madhya Pradesh Tourism
The marketing mix of Madhya pradesh tourism discusses the 7P’s or the service marketing mix Madhya pradesh tourism – one of the smartest advertisers in…
Market Segmentation – Examples, Types and Strategies
Market segmentation involves dividing the target market into smaller groups based on shared characteristics such as age, income, personality traits, behavior, interests, needs, or location….
Chanel Marketing Mix
The Chanel marketing mix four Ps have created a comprehensive framework so that it can target elite customers and gain a competitive advantage in the…
Observational Research
Observational research is a type of qualitative research methodology that relies on the observation and analysis of behavior in the “real world.” You may understand…
Walmart SWOT Analysis
Walmart is a global retail corporation that operates grocery stores, supermarkets, hypermarkets, department and discount stores, and neighborhood markets. The company operates around 10,500 stores…
19 Amazing Ways to Market Yourself in 2023 (With Examples)
Marketing yourself doesn’t have to be a daunting task – but it is something that needs your attention and care. Establishing yourself as an expert…
