All 4 of them are one of the topmost brands of their respective sectors / industries. So whats common between Nokia, Pepsico and Maruti today? Its the basic fact that all these are market leaders which are rapidly losing market share in their sectors.
The market leader Nokia, which a year back was scoffing at local manufacturers now has a market share of 36% which was 54% a year back. A whopping drop if 18% in total sales. Sales which was lost to cheap mobile manufacturers.
Pepsico, which had a 55% share in the Rs 3500 crore salty snack segments is now facing competition from strong local and regional brands which have overtaken the market in the snacks segment.
Maruti, a company which has become market leader mainly by manufacturing smaller cars now has its work cut out with every major automobile brand entering the small car segment.
So ultimately whats common between these three brands? They are all market leaders which have reached the top because of their USP’s and because of dilution in their sector, they are losing their market share.
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About Hitesh Bhasin
