Vodafone just went a step ahead in utilizing the popularity of Social media and especially of Facebook. Enter Vodafone blue – contentrated on using facebook with the easiest GUI (graphical user interface)
The ad is absolutely amazing and needs to be seen and not described. The product on the other hand is really for die hard Facebook fans. The home screen itself has the status bar of Facebook.
Heres another great resource on the strategy of Vodafone to market Vodafone Blue
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