Decision making processes are all about making good judgements. There are judgements that are emotional, spur of the moment, horseback or back of envelope – a quick decision.Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.
Several differences between consumers in industrialized nations and those in less-developed and developing ones are cited by the text.With low-involvement purchasing, the consumer minimizes decision making for those goods and services perceived to be socially and/or psychologically unimportant. Brand loyalty is the consistent repurchase of and preference toward a brand. It enables a consumer to minimize risk, time, and thought.
TYPES OF DECISION MAKING PROCESSES
The decision process is used each time a good or service is bought, often subconsciously. There are three ways in which the decision process may be used.
Extensive decision-making process: Occurs when a consumer makes full use of the process. It is used for expensive, complex items with which the consumer has little or no experience. Perceived risk is high and time pressure is low.
Limited decision making process: takes place when each step of the process is used, but the consumer does not need to spend a great deal of time on any of them. The consumer has some experience. The thoroughness with which the process is used depends on the amount of experience, the importance of the purchase, and time pressure.
Routine decision-making process: involves habitual behavior and skips steps in the process. Regularly purchased items are bought in this manner. Information search, evaluation, and post-purchase behavior are normally omitted.
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About Hitesh Bhasin
