Tata Motors is soon launching ‘ARIA’ its cross over between a sports utility vehicle and a multi utility vehicle. Tata Motors Aria is supposed to be launched within a month. So probably we can expect it by the end of October. Smart move considering the festive season is just around the corner.
Aria Competitors – Toyota’s Innova and Mahindra’s Xylo.
Speculated Pricing – 10 lac onwards
Existing products in Tata Motors Arsenal – Tata Safari, Sumo Grande
USP’s – Tata Motors have plans to pack the Aria with a lot of features which are supposedly to compete with those of the Innova and Xylo.
However the dealer network of Tata feels that it would be really difficult for ARIA to take off in the automobile market with such a high price unless it really fulfills its promises with packed extra features.
Aria sports a 2.2 litre common rail diesel engine and blends the functionality and comfort of a mid-range MPV with the all-terrain assurance and premiumness of an SUV. In terms of features it has 6 air bags for safety as well as an Electronic stability program offered first time by an Indian manufacturer.
Be glued to see how this product performs in the market and is marketing strategy.
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About Hitesh Bhasin
