Well, Tata docomo seriously has some bad choices in the ads it has made. First they were received poorly because they did not attract the markets at all and were too bland in face of competition from Vodafone and Airtel.
Then vodafone came out with the stand up comedy ads of Ranbir Kapoor. Ranbir Kapoor gave his best short but even he could not put any spice in the ads. I hardly laughed for any of it.
And now finally to grab attention, Tata docomo came out with 13 different short ads each of which targets on the mobiles network availibility. The tagline being “No getting away”. The objective of the series was proper as people are not aware of the network capabilities of Tata Docomo. But the way the ads were implemented is really bad. Here are two ads of Tata Docomo.
Tata Docomo Doctor ad and Tata Docomo House servant ads (Both have received complaints from consumers, Hospitals, Doctors and NGOs)
There have been 8 complaints so far against Tata docomo for releasing such ads. An NGO in Delhi focused on welfare of House servants is going a step ahead and threatening with parliamentary and Legal actions if Docomo does not take the house servant ad off the air.
The brand is seriously suffering some heavy hits in the ATL segment. Hope it gets the right ad agency to pitch for it further.
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