This is a SWOT of the leading mobile and phone manufacturing company sony ericson.
Strengths:
- Existing Knowledge of Target Market which is consumers in the age group of 15-40.
- Research & Development done in vast number of Countries including Sweden, China, Japan , US & UK
- Creation & Innovation of Fantastic Products
- Most attractive & innovative Global Brand
Weaknesses:
- Low effective Distribution Channels
- Less importance given to Promotional activities
Opportunities:
- Untapped Markets- such as Rural markets
- More Demand for luxury products from high end user
Threats:
- Strong Competition from Nokia which as 59% share whereas Sony Ericsson has 8.1% share
- Competition from other small players in the market such as Samsung, Motorola etc.
- Entry of new competitors
- Change in technology such as introduction of ‘iphone’ by Apple
Comments are invited 
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About Hitesh Bhasin
The SWOT of Sony Ericson was good but a detail explation of the points would have been a Add-On.. As in the Merket Share of nokia is high in India and even worldwide, so the reason for the high market share could have been explained in comparision with the loop hole of Sony Ericson.
TO just add on with the high market Share of Nokia the basis differnce that it has is it Contribution or else it eye on the diversity of india. As in India has more of population from the youth group and nokia has paid attention to it and has even tapped the Rural Market from 2002 itself
Hii. thankss for the suggestions. Obviousl in marketing everyone has his own point of view. to ur first post – A comparison would be part of a competition analysis and not SWOT which is internal analysis and rarely targets individual competitors. 2nd post – The rural market has been established as an opportunity. and hence the market share of nokia is better. we are not mentioning here sony is the leader. we are just mentioning its SWOT
comments are invited 