STRENGTHS
- Quality and customer satisfaction
- High R&D like Hybrid Technology
- Innovation
- Market share leadership
- Strong brand equity
- Unique products
WEAKNESSES
- High Price (latest technology being used in Honda products it is difficult to keep the prices low.)
- Reputation for being underpowered.
OPPORTUNITIES
- Progressing low emission vehicles and alternative power sources.
- Mid segment economical small Cars.
THREATS
- Too many competitors in automotive industry.
- Lower cost competitors
- Economic slowdown
- Expanding market size of compact cars ( currently it is around 76% )
- Regaining the lead of low emissions is a risky proposition as other companies are coming out with new and cost effective ideas of producing low emission vehicles.
- External changes (government, politics, taxes, Steel Prices etc)
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About Hitesh Bhasin
