SWOT Analysis of Ferrero Rocher
Strengths
- Offers a quality and luxury product
- Awareness from the popular brand Ferrero brand
- Has captured huge amount of market share in boxed chocolates
- Available in packaging of 3 nos, 12 nos, 18nos, 24 nos.
- Considered as a ideal product for gifting
- Ferrero Rocher gets a instant customer recognition due to its packaging
- Available in variety of new packages both for seasonal purpose and special events
- Ferrero Rocher brand has launched two new brands Ferrero Cappuccino
- and Ferrero Rond Noir.
Weakness
- Highly priced
- Not advertised
- Perception of chocolates being unhealthy in majority of masses
- Not available easily
Opportunities
- The introduction on new flavors will help in gaining more market share
- Increasing awareness if chocolates being healthy
- Increase in the usage of internet [advertisements can be done on the net]
- Increase in the demand of the three piece impulsive pack
Threats
- Imitation of Ferrero Rocher
- Bad economy cycles
- High competition from other chocolate brands
- Increasing trends of Nutri-bars replacing chocolates
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About Hitesh Bhasin
