Strength:
- Products of extremely good quality and taste.
- Its a youth oriented brand , hence huge potential since 40 % population is below 20
- It produces/grows the coffee it serves hence reducing the cost.
- USP of brand is its considered a highly affordable brand.
Weakness:
- Weak brand image and lacks strength to maintain brand loyalty
- Poor ambience and decor. CCD outlet served prime space for advertising and promotions
- Many of the CCD stores are incurring loses due to wrong site selection.
Opportunities:
- Coffee cafe industry is one of the fastest growing industry in Asia.
- More people like to visit CCD for informal meetings .
- CCD has gone international, and is planning to attract many new international markets, hence gaining international recognition
Threats:
- Competition with other coffee cafes like Barista, Mochas.
Other hukka palours like Sheshas , Peshawar , Koylas, U Turn are also gaining lot of attention and preferred by young generation to hang around which in tourn is attracting the market captivated by CCD
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About Hitesh Bhasin
thanks …
gud one…