Dabut is one of the most widely known fmcg companies in India and here we bring you the SWOT analysis of Dabur India
Strengths
- Dabur India is the fourth largest company in FMCG segment with a revenue of US$ 910 Millions
- Dabur has its own heritage, it is more than 100 years old , established in the year 1884
- It has presence in around 60 countries across the world
- It is the world’s largest ayurvedic medicine provider
- Dabur has extensive distribution service network with 50 carrying & forwarding agents
- Dabur has the largest distributors in its respective segment, around 5000
- The top performing five master brands are Dabur, Vatika, Hajmola, Real, Fem
- It has 17 sophisticated manufacturing facilities
- The product length includes around 300 prescribed products and few of them are sold over the counter
- Dabur product categories include health care, personal care, foods, home care, consumer health – OTC/ethical, professional range
Weaknesses
- Dabur doesn’t have direct company outlets
- Lack of awareness of products by customers
- Doctors prescribe allopathy medicines as they get more incentives from medical companies and the share of ayurvedic companies are less compared to allopathy
- According to a survey the number of registered practitioners in Ayurveda is less than 3.7 lacks which is a meagre figure compared to allopathy doctors
- Ayurvedic medicine takes time to cure compare to allopathy medicine
Opportunities
- Dabur is the world’s largest ayurvedic medicine and its export quantities are constantly in demand in foreign market
- The affinity towards yoga and Hinduism is proving more advantageous towards the reach of ayurvedic medicines globally
- People have started realizing that ayurvedic medicines like Dabur, Himalayas etc doesn’t have much of side effects
- Growing women’s earning power has made them independent and has made them to be more health and beauty conscious – a segment in which Dabur too is trying to capitalise with its products
- Improper and unhealthy food habits due to modernization has forced people to take ayurvedic supplementary like Chavanaprash, Hajmola, and life style medicines
- Ayurveda as a field is receiving much more attention across the world in the last 2–3 years. Thus huge opportunity for Dabur to capitalize on the market sentiments.
Threats
- The allopathy players are of major threat as they invest heavily on advertising and distribution of their products through medical representatives etc
- Some ayurvedic doctors give their own medicines or give a mixture of Ayurvedic Company’s product without packaging (loose medicines). This reduces the sales in the market and dilutes the brand image
- Since ayurvedic medicinal practise is obtained traditionally there are many untrained professions who take up the profession
- Lead and ferric content is more present in many ayurvedic medicine, this may sometime result in reverse side effects when consumer over longer period
- Kerala is an ayurvedic hub, for most of the treatments. Hence people visit directly and attend health camps to get cured
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About Arun Kumar
Please send me SWOT of ITC Conflectionary
thanks
To go beyond the stand SWOT do some interivews also. Dabur has practically No marketing strategy. Count the names of products. Do they have branding strategy? The distribution is so eratic. As a MBA student I am doing a project Dabur.
Dear Rita, we would appreciate it if you give us excerpts from your project. We can publish it with a proper credit to you but it will definitely help Marketing students if they have such a project in hand.