httpv://www.youtube.com/watch?v=HiqyMCyq97Q
Sony Vaio is going colorful. The laptop brand has plans of increasing its overall presence in India with 700 retail outlets in 2011. And who else but the best to promote a Sony product – Kareena Kapoor.
However the ad is dissapointing as compared to the original Kareena Kapoor Vaio ad as well as the 2nd one. In fact Kareena looks more of a cartoon rather then the beauty that she is. Sony does not need cheaply animated backgrounds to showcase its product. In each of the previous ad, there was some emphasis given to the presence of Kareena. However in this ad, neither the product, nor the ambassador stand apart.
What is your take on this ad?
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About Hitesh Bhasin
