Positioning is an important strategic consideration for every organization. Positioning falls under the segmentation – targeting and positioning threshold. How do you want your products to be positioned? How are your competitors positioned? And what can you do to change your own positioning to match your target market? These are some important questions to be asked by the organization to itself.
The quick guide to positioning series will help you grasp the art of positioning, complete with the basic understanding of positioning, the steps involved in positioning as well as the strategies which can be used for positioning a product. You can click any of the links below to take you to the individual topic.
3. Positioning Strategies
3a. Positioning by Product Characteristics
3b. Positioning by price quality
3c. Positioning by Use or application
3d. Positioning by product class
3e. Positioning by product process
3f. Positioning by cultural symbols
3g. Positioning by competitors
This post will be updated with further links.
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