After Shahrukh Khan, Priyanka chopra joins Nokia as a brand ambassador especially for the champions league T20. She is seen in this ad promoting Champions leagues new offer “Cricket ke asli champions”
First things first – You can visit the site of Nokia ke asli champions. The site is amazing and shows an innovative marketing campaign being carried out by Nokia. There are various forms of Nokia air cricket champions. One is the “commentary champion”. You can listen to the commentaries of people who have won the recognition. The site showcases live Air cricket champion videos shot at various locations. And as an unique move, they also have a video which you need to complete. If you complete the video, you get one Nokia accessory everyday.
The promotion plan is really unique and shows a 360 degree marketing campaign effort from Nokia. Nokia is trying to market heavily including being the lead sponsor of the champions league 20–20. On the other hand, Nokia absolutely has to try to come in the eye of the public again as it is slowly losing ground to other handset manufactures and even HTC has overtaken Nokia.
The addition of Priyanka chopra as a brand ambassador is a smart move as Priyanka has gained a lot of popularity in recent times and also adds a freshness to the otherwise sober looks of Nokia. What is left to be seen is how much the Champions league 20–20 contribute to the brand equity of Nokia. The Champions league 20–20 has been known to be a flop and personally speaking i dont think Nokia should have tied up with it. Nonetheless, Hope such aggressive 360 degree approaches bring Nokia to the top again.
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