Be a pal by being part of the Pure air lovers society

httpv://www.youtube.com/watch?v=afc9tuEn1E0

One of the best moves to seal a brand image is to be socially responsible. Idea has implemented this excellently with its social ads. However Suzlon goes a step ahead with its corporate social responsibility initiative – PAL – Pure air lovers society.

Suzlon is one of the leading wind power company which is present worldwide. Suzlon signed up with Lowe Lintas to start a campaign targeted towards the youth as well as to educate the youth towards social responsibility. With this ad, Suzlon hits the nail on two heads. The simple concept of a P.A.L vs someone who is not a P.A.L actually induces viewers to take action and step forward towards taking responsibility.

The ad has been shot beautifully, but along with it Suzlon has gone for a 360 degree approach by launching an equally interesting interactive website. The beauty of the site is sure to attract you. But more importantly, it shows a clear piece of information. 1 pal = 1 tree planted which in turn is equal to a whopping 489840 kgs of CO2 absorption!!!!

The site also gives real time updates of what pals are doing. It is nothing else but twitter updates which you can follow if you are a twitter fan. But the simplicity is what matters. By showing twitter updates, it is ensured that pals will always find other participants.

Heres the link to the website of pals – http://pals.in/