Every product has multiple competing brands in the market these days. From a pencil sharpener to a drone, there are several brands that compete in the same market, wanting to service the same customers! In this ocean of brands, the best selling or the most highly regarded brands is called as the brand leader. The brand leader typically has a high market share and is very … [Read more...] about 6 Qualities that make Brand leaders
Starting its operations in 1929 with just 12 People, Parle Company has come a long way in the last 8 decades. It has emerged as the largest biscuit brand globally. To reposition itself and drive a fresh campaign Parle has roped in earlier famous writer - lyricist Javed Akhtar for the campaign “Bharat ka apna Biscuit”. With this repositioning Parle is eying on increasing its … [Read more...] about Marketing Strategy of Parle – Parle Marketing Strategy
Reebok International LTD is a USA based company that has cut a niche for itself on the market, manufacturing quality shoes. Many feel comfortable stepping on any surface while putting on Reebok shoes (it is a favorite while trekking). As a subsidiary of Adidas AG, the company has for a long time been prominent in sporting arenas both locally as well as internationally as a … [Read more...] about Top 10 Reebok Competitors – Reebok competitor analysis
One of the most common ways to push a product to a customer is through sales promotions and using the various types of sales promotions. However, if the product is being sold through a channel of dealers and retailers, then the company needs to empower this channel. Companies can use Trade promotions so that the distribution channel itself tries to push the product to the end … [Read more...] about 8 common Types of Trade promotions
United Parcel Service, Inc. commonly known as UPS is the world’s largest package delivery company and a leading provider of supply chain management solutions was founded in 1907, company started its operations as delivery Service Company and private messenger in Washington. It operates in more than 220 countries and territories worldwide. Its revenue for the year 2016 stands at … [Read more...] about Marketing Strategy of UPS – UPS Marketing Strategy
Operating in 200 countries Visa has emerged as a global payments technology company connecting businesses, banks, financial institutions, consumers, and governments, enabling them to use digital platforms for transactions instead of hard cash. The company has been founded in 1970 Hock Dee and has headquartered in San Francisco. Segmentation, targeting, positioning in the … [Read more...] about Marketing Strategy of Visa – Visa Marketing Strategy
A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single channel presence. To prepare a multi channel marketing … [Read more...] about How to develop a Multi Channel Marketing campaign?
Founded by Moore Walton and James Lawrence Walton in 1962, Walmart is the largest retailer in terms of revenues and number of employees globally. Walmart generated revenue of $ 482 billion in the year 2016. It serves more than 26 billion customers every week through its channel of 11000 stores in 28 countries. Segmentation, targeting, positioning in the Marketing strategy of … [Read more...] about Marketing Strategy of Walmart – Walmart Marketing Strategy
Hennes & Mauritz AB (H&M) group is a Swedish company engaged in designing and retailing of apparels and other accessories. H&M has operations in over 60 countries and also has a significant online presence. H&M is the second largest clothing retailer in the world and is renowned for its fast-fashion clothing. Strength in the SWOT Analysis of H&M : A … [Read more...] about SWOT Analysis of H&M
General Motors Company (GM) designs, manufactures and markets cars, trucks and automobile parts and is one of the biggest players in the automotive industry worldwide. GM is headquartered in Michigan, US and has a strong presence in North America, Europe, China and South America. The company generated $152,356 million in FY2015. Strength in the SWOT Analysis of General … [Read more...] about SWOT Analysis of General Motors
HTC Corporation is a consumer Electronics Company involved in designing and manufacturing devices. HTC is headquartered in Xindian, Taiwan. The company majorly operates in America, Europe and Asia. The company has lost market share and revenues in the recent years due to rise in competition in the industry. Strengths in the SWOT Analysis of HTC : Strong Association with … [Read more...] about SWOT Analysis of HTC
Recently, i wrote an article which gave me the idea to write another article on Sales incentives and its role in the motivation of your sales staff. The first article i wrote was on Sales motivation and why it is important for your sales staff. If you want to combine sales motivation, and want to motivate your sales staff so that they do better sales for you, you will be using … [Read more...] about Why sales incentives should be used to motivate your sales staff?
Chances are, right now if you step out in the market, you will find a shop offering discounts on all its products. Similarly, you might find a dealer strongly pushing one brand over the other. These are perfect examples of Sales promotions in action. What is sales promotion? Sales promotion is a type of Pull marketing technique. If you have a product which is new in the … [Read more...] about What is Sales promotion and what are the types of sales promotions?
India is known as one of the fastest emerging markets for all companies. The population is large and the buying power of people is rising. As a result, most companies are interested in setting their base and gaining market share in India. Here are the top 14 consumer durable companies in India which are dominating the consumer durable market. Do note, that consumer durable … [Read more...] about Top 11 consumer durable companies in India
Some people have a very focused behavior - They will concentrate and focus on one business and grow that one business consistently. They are known be disciplined and patient. But then there are others (like me) who are bored with the consistent and want to keep trying new things. These are commonly known as serial entrepreneurs and they need to manage multiple businesses … [Read more...] about 8 fantastic ways to manage multiple businesses efficiently