This was bound to happen and it has. The one mistake of Nokia – not tying up with Android and not bringing forward really high tech mobile phones has hit the brand in its heart and opened up the avenue for another super player – Samsung.
Nokia has been the market leader for the last 14 years with value for money products, products which were really good and had the latest technology. The best part was the rural spread of Nokia which is now being challenged by Samsung Guru range of phones which have a fantastic battery life. The grass was green for Nokia until the first Iphone launched. Than the grass began wilting.
The launch of the first Iphone showed the world the actual true potential of touch screens. This was soon followed up by Iphone 2 as well as various followers who gave variants of the touch screen models. But the one company to truly capitalize the market was Samsung. Samsung realized the power of Google Android and the one smart move of Samsung to adopt Android operating system has paid off.
But only the operating system does not make cell phone brands. Cell phone brands are made by giving consistently good products over a period of time. Nokia failed in this aspect of business. All its new model appear almost the same. There were very minor changes and Nokia failed to attract the proper positioning in the consumers. All these factors created an opening for Samsung which gave the public exactly what they wanted – variety of prices in the smart phone segment, with touch screens, with Android and with a fabulous marketing plan. Samsung also came out with Tablets and unique models like Samsung note which have attracted the public eye.
The end result? Samsung is finally the world leader in cell phone market. Please note that this has happened only in the first Quarter of 2012 (January to march) but this trend is expected to continue over time until Nokia comes out with an smart strategy to regain its number 1 position. You cant just write off Nokia because of the deep pockets which Nokia has due to years of market leadership.