In this atmosphere of turmoil, Mumbai mirror comes out with the perfect strategy of Emotional marketing. In today’s age, with the amount of corruption and lack of development, people do want to speak up. They do want to point their fingers at someone. But who do you target? Well, Mumbai mirror does that for you by targeting politicians, government offices and even people who are too busy in their life to look around or to notice the state of other human beings in their surroundings.
The best thing about the ad is that by the end of it, you will be having a strong adrenaline rush. I am from Mumbai and i know that what is stated in the ad is actually true. This is the exact state Mumbai is in. Nonetheless, this ad will hit a spot for anyone, anywhere in the world mainly because of the way the anguish of Mumbaikars has been expressed. This is why team Anna is nowadays fighting. To improve the state of affairs. Mumbai is the commercial capital of India. Thus it sounds more astonishing that the development of the poor here is minimal.
Now lets come down to the product – Mumbai mirror. Sure the ad is great. But lets talk about the content of the newspaper. It is more focused on entertainment and sensationalism rather then actually improving the world. So does the ad match the product? It doesnt. Nonetheless it is an excellent brand building effort for Mumbai Mirror. Whether or not the content changes over time in Mumbai mirror is yet to be seen. But i am loving the ad and it has definitely touched my heart.
I am Mumbai.