If you have any small business or even a large corporation, your marketing will involve 2–3 main strategies which are used regularly and 4–5 smaller marketing strategies which are used time to time. Thus any company, at any given point of time should know which marketing strategies can it use and what are the alternatives in their hands. Knowing this crucial information is known as “being in the marketing zone”.
In essence, if you know which marketing activities give you the best returns, you are in your marketing zone. Being in your marketing zone helps you in three main factors
- It makes the complete marketing process simpler for the company
- In bleak times, the company knows which marketing strategies have worked best for them in the past
- The company can think forward of better marketing strategies once it has its base intact
Thus the marketing zone can help you become a forward thinking company making sure that your cash flows are intact and your cost is low.
The best way to explain a marketing zone would be from retail electronic chains. The retail electronic chains are known to advertise as many variety of products as possible through print media such as Newspapers and magazines. This is what is repeated by the electronic chains again and again. They know that once they get the customers to visit the showroom, the sale can be carried out from within the showroom itself. Thus, most retail electronic chains are within their marketing zone. Simple though it may be, the marketing zone servers its purpose for them. For larger companies, the marketing zone may involve various such communication vehicles.
However, there is one pitfall of relying on your marketing zone too much. Markets change and so do customer preferences. If your marketing strategies are not changing as per changing customer preferences, then your marketing zone will become weaker and weaker with time and fail one day. Thus, by just having a marketing zone, it is not necessary that you will always succeed. The way to success would be to remain in your marketing zone for as long a time as possible. And for that, you need to update your marketing zone from time to time.
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