Marketing Mix of Sula Wines

Product and Pricing of Sula Wines – Sula Wines has 5 basic types of wines. Each of them has been mentioned here along with The pricing which i could find. Pricing of Sula wines is general pricing and appears more of penetrational rather than premium pricing. Here are the products and pricing of SULA wines

Red Wines
sula cabernet shiraz 395
madera red 250

White Wines

sula sauvignon blanc*540
sula chenin blanc*395
madera white 205
viognier**
dia white
riesling
samara white

Rose Wines

sula blush zinfandel-450
madera rosé-205

Sparkling Wines
sula brut* 550
seco

Dessert Wines
late harvest chenin blanc

PLACE

• Five Star Hotels
• Wine shops
• High end Restaurants

PROMOTIONS

• Use of the mass media to promote alcoholic beverages is not permitted, but in-shop advertising or on-premise promotions are allowed in all states except Delhi.
• Organizing Sula fest
• Organizing a launch of a new brand
• Complementary glass of wine in restaurants and bars
• Sula Harvest
• Internet marketing

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