Product
The products of Sony Ericsson include Mobile Phones and Accessories. The range of Sony Ericsson’s Phones & Accessories is class apart from others. The mobiles are designed keeping in mind wide range of customers and usage.
Phones:
Talk & Text Phones: F305, K330 etc
Camera Phones: Satio, C510, C903etc.
Music Phones: W705, W995, Aino etc.
Design Phones: T700, Z555i, etc.
Web & Email phones: X1, P1i etc.
Accessories:
Music: Snap on speaker stand, Outdoor wireless speaker, Stereo portable handsfree
Imaging: Video viewing stand, Phone tripod
Cases, cover, Styli: Party Case, Travel Wallet, Stylus Pack, Classic case
Connectivity & Power: Battery Charger adapter, Power Pack,
Handsfree: Bluetooth headset, Bluetooth watches, Bluetooth Headset
Car: Bluetooth car speakerphone, Bluetooth car handsfree
Price
The phones are in such a way that there are designs for different budgets. The company targets all the customers ranging from low-end customers to high end customers. The Pricing of phones start fromRs.1700/- and it goes up to Rs. 40000/-
Promotion
The Promotional activities are mainly done through advertising. Sony Ericsson has been sponsoring WTA tours. The Brand Ambassadors of the company include many tennis stars such as Maria Sharapova, pop stars and actors in different countries. The company has also adopted the method of Sales Promotion by giving free gifts or use of “Scratch Card”.
Place
The distribution method adopted by the company is One Channel distribution. This means that the customers buy their products from the retailers recognized by the Sony Ericsson, and these retailers buy the product from the company itself. The company does not sell its product online through its website.
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About Hitesh Bhasin
you can also add the porter’s five forces to make it a real search engine
FIVE FORCES MODEL
New entrants
1. Multinational companies-that is there are a lot of companies out there with international repute and presence.
2. More companies joint in domestic market
3. High pressure from new companies in that the technology has become abundant to pushing people into production.
Substitute products
The degree of competition from substitutes for Nestlé products varies depending on the product sector. Nestlé chocolates, arguably the most well know line of products, face competition from substitutes such as carob products, non-chocolate candies, and other sweet snacks (i.e. cookies, ice cream, and baked goods).
1. Diversity products
2. Confectionery, instant foods
3. Not many firms focus on pet foods
4. Average pressure
Suppliers
1. Sign contracts with farmers-this makes them binding hence any mistake by the suppliers will attract legal attention and business will suffer.
2. Stable suppliers-suppliers do not fluctuate compare to other businesses.
3. Trust to the big firm-suppliers trust on the bigger firms has given them the up hand in constant receipt of supplies. If not when they quit the suppliers will suffer major drawback.
4. Low pressure
Buyers
1. Variety demands
2. Different tastes
3. Need to attract customers
4. High pressure