September 2, 2014

Marketing mix of Nokia

Marketing mix of Nokia

Nokia is one of the leading cellular phone providers across India. The marketing mix of Nokia discusses the 4P’s of Marketing in Nokia.

1. PRODUCT

Variety:  In every series of Nokia there are large numbers of sets thus large variety

Quality: Nokia gain brand personality and market shares of 35% because of its quality.

Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets, Sets with rotating Camera etc

Features: Each set of Nokia has its own features.

2. Price

Prices start from mere Rs.1200 to more than Rs.50, 000 to suit all class of people.

Nokia also offer cash allowances

It uses skimming price strategy

3. Promotion

Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display stands

Personal selling – By product training to Distributer (what is product)

Sale promotion – Gift like Yamaha bike, Philips TV, Mitsubishi split AC, watches and digital diary, With N73 mobile offer 2500Rs original Blue tooth free With 6220 offer leather Wallet, With 6300 offer caps and shirts

Public relation – Nokia spot light

Road shows – N-gage.com for game lovers, Nokia football crazy.

4. Place

Nokia products are available at Nokia gallery

Established mobile phone dealership such as Carphone warehouse & Link

Retailers like Dixon & other electrical products suppliers

Also Read about Marketing Mix

Hitesh Bhasin

Hitesh Bhasin

Admin at Marketing91
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Comments

  1. medical assistant says:

    this post is very usefull thx!

  2. You are Welcome :)

  3. Hey! Any inputs on Alternate retail channels??

  4. Yes. well alternative retail channels are those where TRADITIONALLY goods are not sold. Selling consumer durables or FMCG on Internet is one such space but its happening. Similarly, In mobile phones more and more phones are exchanging hands coz of RE – SALE which in itself is an alternative channel. These alternative retail channels are more influencer’s rather than making people act. hence rather than using just traditional media, u use more informal modes of communication.

  5. Thanx! that was useful!

    here are some of the modern yet traditional channels:
    1. Malls
    2. Airports
    3. Internet
    4. Railway stations(and/or Swanky new metro stations)
    5. Stores within large co-operative societies.. etc etc..

    Any innovative channels apart frm these? need some research on this..any supporting articles?

  6. Thanx! that was useful!

    here are some of the modern yet traditional channels which i have come across:
    1. Malls
    2. Airports
    3. Internet
    4. Railway stations(and/or Swanky new metro stations)
    5. Stores/outlets within large co-operative societies.. etc etc

    Any innovative channels apart frm these? need some research on this..any supporting articles?

  7. The Indian players are flirting with retail! is it an art or a science? when would we see healthy toplines and a sustainable bottomline?

  8. Well adding to your alternative retail channels, i think exhibitions, Roadshows are also being used extensively nowadays. I can tell u of the consumer durables sectors. a lot of these sectors are targeting Job fairs, Pharma Fairs as their marketing channel. As far as indian retail is concerned. It is booming because of the expanding demand. as a result there is no standard format of working which results in confusion. If logistics of one retail chain is good, than its in store operation may be wrong. In mumbai itself, we see several retail chains with not even break even footfalls. So a lot of development and insight is needed to give a sustainable bottom line.