Nokia is one of the leading cellular phone providers across India. The marketing mix of Nokia discusses the 4P’s of Marketing in Nokia.
Variety: In every series of Nokia there are large numbers of sets thus large variety
Quality: Nokia gain brand personality and market shares of 35% because of its quality.
Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets, Sets with rotating Camera etc
Features: Each set of Nokia has its own features.
Prices start from mere Rs.1200 to more than Rs.50, 000 to suit all class of people.
Nokia also offer cash allowances
It uses skimming price strategy
Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display stands
Personal selling – By product training to Distributer (what is product)
Sale promotion – Gift like Yamaha bike, Philips TV, Mitsubishi split AC, watches and digital diary, With N73 mobile offer 2500Rs original Blue tooth free With 6220 offer leather Wallet, With 6300 offer caps and shirts
Public relation – Nokia spot light
Road shows – N-gage.com for game lovers, Nokia football crazy.
Nokia products are available at Nokia gallery
Established mobile phone dealership such as Carphone warehouse & Link
Retailers like Dixon & other electrical products suppliers
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