Marketing Mix – Loop Mobile
Product: Providing Cellular Service, additional Value Added Services.
Pricing: Adopted competitive pricing, since the competitor’s prices affects to a large extent in getting capturing your market share.
Place: Currently the service is only available in Mumbai, but National and International presence through roaming tie ups, with various Cellular Service Providers.
Promotion: Lack of promotional activity, but recently a lot of promotional activities taking place as they re-hauled as Loop Mobile.
People: Ranked No.1 in “Overall Customer Satisfaction”, so customers are happy and content.
Process: Network distribution throughout Mumbai and where the Loop network is unavailable, other network are available through National as well as International Roaming.
Physical Evidence – The services that are promised and assured are delivered by Loop Mobile.
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About Hitesh Bhasin
