Storyboard of the ad – Some engineers as well as builders are on the top of a hill and a lake is shown in the background. They are trying to build a new planned city. One of the builder suggests some modifications which requires the lake to be uphill. The engineer is stammered about how he will achieve this task. And another builder says – call Kirloskar.
Wonderful!! I guess not many people would notice this but Kirloskar is actually encouraging builders to tamper with the environment. Shifting the lake just where the builder wishes it to be.
Definitely planned cities are on the rise and India needs it. But this just passes on a message that Indian environment is for the keeps and any builder can tamper with it.
Agreed Kirloskar is a great company. Agreed we need more planning in our cities. But it does not give the right to Kirloskar to negatively educate the masses. Shifting a lake!!
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