Where all the other ads today set out to show the car through different angles and its features, The new Honda City sets out to focus on the car owner. Honda clearly wants to outline its brand personality for viewers.
Honda city car owners are people who lead a busy life, are focused and dedicated for their work, are conscious about looks and fashion, but ultimately they are considerate and warm hearted people who know how to fall in love.
By this ad, Honda looks to be targeting more towards WHO should be buying the car rather than why you should buy the car. I am not sure whether this is the right strategy.
But then again, Honda City is a brand name in itself. It has gained trust from the day the original Honda city rolled out. So no doubt that the new Honda city will cash in on this trust.
Plus, Honda is synonymous to comfort and we can be sure without even looking at the car that it would be comfortable, would have a good mileage and will have an amazing pick up. Its a Honda after all.
Ultimately, if we critically review this ad, then it does not seem to attract the viewers attention. It might just be able to remind him, that amongst other cars even the Honda city is out there. But lets remember, Volkswagen and Hyundai are doing some amazing advertising out there and are gaining market share. Plus theres always Maruti in the background. So hoping that this commercial of Honda is enough to attract more customers to its showroom.
What do you think of this ad? Would love to have your comments.
Get Daily Marketing Updates in your Inbox