Make the girl smile fellas!!
Interactive online ads really catch our attention when they are funny and to the point. This ad has been brought to you by none other than Happy dent which is excelling day by day in the art of marketing.
The ad is being aired on youtube and thats where i saw it. It shows a girl who is looking sad and morose and there is a slider on the right which says drag me to see my cute smile. If you drag the slider, the girl starts smiling. Once you leafe the slider, the smile slowly lessens and again she looks sad at the end. But the ad definitely instigates you to move the slider and at least see whats gonna happen.
Happydent over the years has been building a solid brand which is focused mainly towards having white teeth and it has never changed its message. It was one of the first chewing gums to bring across the message that you can chew gum and still benefit from it. This ad further shows that they are ready to experiment and deliver results in all forms of media. It also shows the 360 marketing potential which happy dent has.
About Hitesh Bhasin
