httpv://www.youtube.com/watch?v=rLnJJ0CNBok
I have always agreed with one thing. Ads with children have a far higher recall value and reliability than other ads. People listen to children talk. And thats where flipkart.com excels. Online shopping is a concept most Indians are not comfortable. They have never listened to other adults. So why not make them listen to kids now?
Frankly speaking, the concept is amazing. 2 children enacting adults but with a kiddish streak – it makes you keep your expectations from the ad high and at the same time makes you you smile till the end. The punch line too is hilarious.
What is going to be your first song? Ringa Ringa roses. Its a classic. 
In the end, the message is clear and rememberable. If you get replacements in retail stores, you will definitely get replacements from Flipkart.com (within a specified time limit). This will definitely create a good brand image as well as enhance the brand equity of Flipkart.com. It definitely comes in time as the competition in both – modern retail and online retail is slowly hitting the roof.
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About Hitesh Bhasin
